WPP Media | (MFG) Associate Planning Director (6-month contract)

Overview of job

We are looking for a highly motivated and experienced Associate Planning Director to join the MFG Cloud Team in the Planning discipline. As an important point of contact for Google’s Cloud account, you will manage their media planning needs across all channels, maintaining strong relationships with clients, understanding their business goals, and translating these into effective advertising strategies and media plan deliveries. We are the owners of the day-to-day relationship ensuring excellent quality and flawless delivery against client objectives on each and every campaign.

You will be managing communication, expectations, and processes smoothly and efficiently between both client and internal teams. Your role is crucial in ensuring that campaigns are delivered on time, within budget, and meet or exceed client expectations. You will demonstrate excellence through meticulous planning, strategic thinking, timely connection and continuous performance analysis, in order to drive successful incremental outcomes and deliver exceptional value to our clients.

 Key Responsibilities:

1. a) Client Relationship:

• • Proactively communicate with clients, providing timely updates on campaign performance, industry trends, and new opportunities. Manage client expectations effectively and ensure their satisfaction with our services.

b) Strategic Planning:

• • Data-Driven Approach: You will leverage a data-driven approach to optimize campaign performance and drive client success. This involves utilizing advanced analytics and data insights to inform strategy, planning, and execution. You will analyze key performance metrics, identify trends, and make data-backed decisions to enhance the effectiveness of advertising campaigns.
  • Strategic Insight: Develop a deep understanding of client businesses, target audiences, competitive landscapes, and industry trends.
  • Goal-Oriented Planning: Collaborate with clients to define clear and measurable campaign objectives, aligning advertising strategies with overall business goals to ensure we meet or exceed these goals.
  • Cross-Channel Expertise: Develop comprehensive advertising strategies and media plans across all relevant channels, devising a channel mix that satisfies market and channel level objectives.
  • Budget Allocation: Determine appropriate budgets and allocate resources effectively across different channels to optimize campaign performance.

c) Implementation &