Director of Organic Growth

Role Overview
We are looking for a strategic, high-ownership Director of Organic Growth to lead and scale QuillBot’s organic acquisition engine across all major discovery surfaces. This role goes well beyond traditional SEO—you will own the full spectrum of organic growth, including Search Engine Optimization (SEO), App Store Optimization (ASO), Generative Engine Optimization (GEO), and Extension Store visibility (Chrome Web Store, Safari Extensions Gallery, and others). As a Director, you will set the vision, build and manage the roadmap, and lead the existing SEO & Organic Growth team. You’ll partner closely with Product, Engineering, Content, Brand, and International teams to embed organic growth into QuillBot’s product and go-to-market strategy. Your work will directly influence organic traffic, sales, install volume, revenue, and brand visibility on a global scale.

Responsibilities

• Strategy & Leadership
  • Organic Growth Strategy: Define and own the overarching organic growth strategy spanning SEO, ASO, GEO, and Extension Store optimization. Set quarterly and annual OKRs tied to impressions, clicks, MAU, installs, and sales. 
  • Team Leadership: Manage, mentor, and develop the SEO & Organic Growth team. Foster a culture of experimentation, accountability, and continuous learning. Identify and hire for key capability gaps as needed.
  • Roadmap Ownership: Build and maintain a prioritized organic growth roadmap. Balance quick wins with longer-term strategic bets. Present plans and progress to senior leadership, including the CEO.
  • Cross-Functional Partnership: Serve as the organic growth voice in cross-functional planning with AI, Product, Engineering, Content, Brand, Marketing Operations, and International Expansion teams. Ensure organic considerations are embedded in product launches, site architecture decisions, and content strategy.
  • Product Roadmap Influence: Act as a key influencer of the Product roadmap by surfacing organic growth opportunities, user intent data, and search landscape insights that shape feature prioritization, new product bets, and go-to-market timing.
• Search Engine Optimization (SEO)
  
  • SEO Program Ownership: Own end-to-end SEO performance across QuillBot’s web properties. Drive strategy across on-page, off-page, and technical SEO to secure and defend top positions for high-value keywords.
  • Technical SEO: Lead technical audits and partner with Engineering to resolve crawlability, indexation, Core Web Vitals, site speed, structured data, and mobile-responsiveness issues at scale.
  • Content & Keyword Strategy: Oversee keyword research, content gap analysis, and on-page optimization. Collaborate with the Content team to ensure every page is strategically targeted and continuously improved.
  • Link Building & Authority: Direct link-building and digital PR strategies to grow domain authority. Evaluate backlink quality and build partnerships with authoritative sites.
  • Algorithm Resilience: Monitor Google algorithm updates, diagnose ranking fluctuations, and quickly adapt strategies to protect and grow organic traffic.
• Generative Engine Optimisation (GEO)
  • GEO Strategy: Develop and execute a strategy to maximize QuillBot’s visibility in AI-generated answers and citations across generative search experiences (e.g., Google AI O