Senior Manager, Global Media – B2B, Healthcare and Partnerships

ŌURA is seeking a strategic, data‑driven Senior Manager, Global Media – B2B, Healthcare & Partnerships to lead full‑funnel paid media strategy and activation for Oura’s commercial business and key ecosystem partnerships. This role will focus on building and scaling media programs that drive awareness, consideration, and revenue across employers, health plans, health systems, digital health providers, government and human performance organizations, research partners, and strategic partnerships such as Natural Cycles, FSA/HSA platforms, ID.me, Dexcom, and others.

You’ll partner closely with Commercial, Product Marketing, Sales, Science, Analytics, and Creative teams to translate complex healthcare and enterprise narratives into high‑impact media programs that reach regulated buyers, generate qualified demand, and support Oura for Organizations’ growth globally.

What You’ll Do:
Strategy & Planning (B2B & Healthcare)

• Own the global B2B/Healthcare and partnerships media strategy across priority segments including employers, payers, health systems, digital health, government/human performance, research partners, and key ecosystem partners.
• Define clear audience, channel, and investment strategies that support commercial pipeline and revenue goals across regions, including joint objectives with partners.
• Develop integrated, full‑funnel media plans that connect brand, demand generation, account‑based marketing, and co‑marketing motions with partners.
• Partner with Product Marketing, Commercial Marketing, and Partnerships to ensure media strategies ladder into positioning, ICP frameworks, partner value propositions, and go‑to‑market priorities.
• Translate complex healthcare, enterprise, and partner value propositions into media‑ready briefs that clarify objectives, audiences, creative needs, funding models (e.g., co‑funded or MDF), and measurement frameworks.

Campaign Execution & Optimization

• Lead end‑to‑end planning and execution of B2B/Healthcare and partnerships media campaigns across channels such as LinkedIn, paid search, programmatic, paid social, content syndication, and healthcare or partner‑specific publishers and platforms.
• Design and execute joint media programs with partners (e.g., Natural Cycles, FSA/HSA marketplaces, ID.me, Dexcom), including co‑branded campaigns, joint offers, and partner‑owned channel amplification.
• Ensure campaigns are set up for success with clear goals, clean structures, and strong alignment between media, creative, landing experiences, partner requirements, and regulatory guidelines.
• Monitor pacing and in‑flight performance, driving ongoing optimizations to improve efficiency and impact across the funnel (from awareness to opportunity and revenue) for both Oura‑owned and co‑marketing campaigns.
• Build and maintain a structured testing roadmap across audiences, creative, offers, and channels, including partner‑specific experiments, to continuously unlock new growth and efficiency.

Partnerships Media & Co-Marketing

• Serve as the global media lead for partnerships, collaborating with the Partnerships and Commercial teams to design, negotiate, and execute media components of partner go‑to‑market plans.
• Translate partner objectives, audience insights, and channel strengths into joint media strategies that leverage both Oura and partner inventory (e.g., email, onsite placements, paid social, paid search, affiliate, and display).
• Develop scalable playbooks for partnership media (e.g., Natural Cycles, FSA/HSA, ID.me, Dexcom), including recommended channels, formats