About the role

Aplyr's Quick Take

This role is about leading brand strategy and growth for beauty products at Procter & Gamble. You'll be responsible for innovation, campaign execution, and collaboration with various teams to enhance brand identity and market share. It's an individual contributor role with a focus on strategic thinking and data analysis.

Good fit

Ideal candidates have 3+ years in brand management, particularly in beauty or consumer packaged goods. A strategic mindset and experience with campaign development are key, along with the ability to work cross-functionally.

Worth noting

The role offers a yearly bonus and a comprehensive benefits package, including a stock purchase program and a significant amount of vacation time. However, the job may involve high expectations and pressure to deliver results in a competitive industry.

Job Location

GENEVA BUSINESS CENTER

Job Description

As a Senior Brand Manager for Beauty Care, you will be responsible for leading the development and execution of brand strategies to drive growth and market share for our portfolio of beauty products. You will champion the brand's vision, ensuring consistent brand identity and impactful consumer experiences.

Job Responsibilities:

Drive Innovation in product development, marketing approaches, and consumer engagement, keeping the brand at the forefront of the beauty industry.
Develop and implement comprehensive brand strategies that build and enhance Brand Equity and Brand Identity across the beauty care portfolio.
Lead the creation and execution of innovative Campaign Strategies, including digital, traditional, and experiential marketing initiatives.
Oversee Content Creation for various platforms, ensuring alignment with brand messaging and consumer engagement goals.
Proactively identify and capitalize on Identifying Opportunities for brand growth, market expansion, and competitive advantage.
Collaborate with R&D, design, and external agencies on Product Packaging and Formulation development to ensure aesthetic appeal, functional superiority, and brand consistency.
Apply Strategic Thinking to market analysis, consumer insights, and competitive landscape to inform decision-making and long-term brand planning.
Exhibit Visionary Thinking to anticipate future trends and consumer needs, shaping the brand's trajectory and ensuring sustained relevance.
Manage budgets, timelines, and cross-functional teams to ensure successful execution of brand initiatives.
Monitor and analyze brand performance metrics, translating data into actionable insights for continuous improvement.

What we offer:

Yearly bonus based on business unit and company performance.
Contribution to medical insurance.
P&G stock purchase program with Company match.
Attractive Company pension plan (2nd pillar) incl. life and disability insurance.
Annual Flex Fund to support your Wellbeing across a large menu of choices.
Holidays: 25 days per year with option to purchase up to 2 additional weeks per year.

Job Qualifications

Min. 3+ years of progressive experience in brand management, with a significant portion in the beauty care or CPG industry.
Proven track record of building strong Brand Equity and managing successful Brand Identity initiatives.
Demonstrated experience in developing and executing effective Campaign Strategies and leading Content Creation.
Strong ability to drive Innovation and proactively identify and capitalize on Identifying Opportunities
Exceptional Strategic Thinking and Visionary Thinking skills, with the ability to translate insights into actionable plans.
Excellent communication, interpersonal, and leadership skills.
Ability to work effectively in a fast-paced, dynamic environment.
Fluency in spoken and written English.

Please submit your CV in English!

P&G is committed to providing equal opportunities in employment. We value diversity and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Immigration sponsorship is available only for candidates with EU/EFTA (from Switzerland, Iceland, Liechtenstein, Norway) nationalities due to legal restrictions. For candidates with non-EU/EFTA nationalities, we encourage you to explore job opportunities in other countries where we operate. A great career opportunity may await you elsewhere!

Get to know us better here: https://www.pgcareers.com/

At P&G #weseeequal

We are an equal opportunity employer and value diversity at our company. At P&G we strive to build a culture where everyone feels welcome, included, and able to bring their full selves to work.

We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. Please click here if you require an accommodation during the application process. Please make sure to wait to hear back from us regarding your accommodation before proceeding with the online assessment, we thank you in advance for your patience.

Job Schedule

Full time

Job Number

R000152289

Job Segmentation

Experienced Professionals

Aplyr's read

Procter & Gamble is a leader in consumer goods, attracting talent across diverse roles from brand management to engineering, with a focus on innovation and global reach.
Synthesized from recent postings & public sources

What's promising

•P&G offers a wide range of career opportunities across multiple functions and geographies.
•The company invests heavily in innovation, particularly in digital and AI technologies.
•Strong market position with a portfolio of trusted brands like Tide and Pampers.

What to watch

•P&G's large size can lead to slower decision-making processes.
•Intense competition in the consumer goods sector may impact market share.
•Frequent restructuring efforts may cause job insecurity for some roles.

Why Procter & Gamble

•P&G's brand portfolio includes some of the world's most recognized consumer products.
•The company has a robust focus on sustainability and corporate social responsibility.
•P&G's extensive global reach provides opportunities for international career growth.

Aplyr’s read is generated by AI from public sources. Was it useful?