Analyst, Inventory Enablement & Optimization, Political, Advocacy & Government (PAG)

About the Team

The Inventory Enablement & Optimization team serves as the single source of truth for all areas of our business that have an inventory component, bringing together supply and demand side data to serve the needs of all platform deal stakeholders. We ensure Roku is monetizing its advertising inventory as efficiently as possible with a focus toward gross profitability.

About the Role

We are seeking an Analyst, Inventory Enablement & Optimization to join our PAG (Political, Advocacy & Government) vertical. This role will partner with the existing PAG Inventory Analyst to support the growing political advertising business across both Programmatic and Direct IO deal types. The ideal candidate will serve as a key partner to Sales, Client Services, and Ad Operations — ensuring that inventory is accurately forecasted, efficiently allocated, and optimized to maximize revenue for one of Roku's fastest-growing and most dynamic verticals.

For Santa Monica Only - The estimated annual salary for this position is between $100,000 - $120,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.

What You'll Be Doing

Inventory Forecasting & Avails Management

• Process and analyze inventory availability (avails) requests via Salesforce for PAG advertisers across Direct IO and Programmatic deal types

• Validate avails against flight parameters (targeting, geo, dates, frequency, creative duration) and provide accurate inventory forecasts to Sales and Client Services teams

• Conduct Deal Desk approvals — reviewing that opportunities align with active avails requests and that all parameters match flight details

Campaign Pacing & Optimization

• Monitor campaign pacing within ad server UIs and consolidated pacing dashboards (Tableau/Looker)

• Troubleshoot under pacing campaigns using ad server UIs, avails tools, RAMS holistic optimization loss/filter reasons, sell-through reporting, and demand forecasts

• Provide weekly optimization recommendations to Account Managers via Salesforce Optimization Cases, flagging campaigns at risk and recommending actionable changes (priority adjustments, frequency cap changes, targeting modifications)

3P Supply Enablement & Programmatic Support

• Manage and optimize 3rd-party supply via RPM (Roku Partner Media), MCTV, and PMP deal setups for the PAG vertical

• Support PMP deal creation, blocklist management, adomain configurations, and inventory package targeting for political programmatic campaigns

• Collaborate with Ad Operations to ensure proper placement allocation, frequency caps, and priority settings at launch for PAG campaigns across OneView, GAM, and MCTV

Supply & Demand Analysis

• Conduct supply/demand analysis to identify inventory gaps, saturation risks, and revenue optimization opportunities within the PAG vertical

• Maintain and contribute to weekly reporting on display and video KPIs, sell-through rates, and closed/won ad buys

• Provide data-driven insights to Sales teams to support pipeline growth and competitive positioning against other political advertising platforms

Cross-Functional Collaboration

• Serve as a primary inventory point of contact for PAG Account Executives, Account Managers, and Client Services teams across multiple geographical locations (New York and West Coast)

• Collaborate with Ad Operations on campaign setup, launch readiness, and trafficking requirements specific to PAG (political creative compliance, disclaimer requirements, inventory package selection)

• Partner with the Programmatic IEO sub-team on demand facilitation and holistic optimization strategies for political supply

We're Excited If You Have

Skills & Tags

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