About the role
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Senior Data Strategist – Data, Technology & Analytics
We’re expanding our Data, Technology & Analytics team and looking for a Senior Data Strategist to connect data strategy directly to client growth. You’ll lead complex data initiatives, drive value for local market client-agency relationships, and occasionally inform regional/global strategies.
What You’ll Do
Strategic Data Leadership
- Lead client data strategy tied to business outcomes (revenue, media efficiency, customer value).
- Prioritize initiatives like first-party data, private retailer networks, and AI-assisted planning.
- Ensure audience-first strategies across 1PD/2PD/3PD while meeting regulatory requirements.
Data & Tech Roadmap
- Architect client market roadmaps linking outcomes to capabilities (AI, audience products, measurement).
- Guide data partnerships, activation pathways, and global product adoption (WPP Open, InfoSum, etc.).
- Feed market insights back to global strategy and product teams.
Client & Stakeholder Engagement
- Advise client marketing, media, data, and commerce leaders.
- Lead executive alignment on vision, investments, and expected value.
- Translate objectives into clear plans with KPIs, governance, and P&L impact.
Collaboration & Execution
- Own client outcomes and data strategy application across teams.
- Embed audience strategies into media/commerce/creative activation.
- Drive adoption, expansion, and upsell opportunities.
Thought Leadership
- Shape clients’ vision for modern data strategy.
- Publish case studies and share local insights with global teams.
What We’re Looking For
- 7+ years in data-driven marketing (media/advertising, consulting, AdTech/MarTech).
- Fluent in English and Finnish.
- Hands-on with 1PD/2PD/3PD data, clean rooms, CDPs, DSPs, analytics, and AI/ML concepts.
- Skilled in defining KPIs, learning agendas, and incrementality frameworks.
- Strong program & change management skills across multi-workstream initiatives.
- Excellent communicator and stakeholder manager.
- Bachelor’s required; advanced degree a plus.
- Innovative, proactive, and collaborative mindset.
Why Join Us
This is not just another job; it’s an opportunity to work with leading global and local brands and learn something new every day! Here’s what you can expect:
- Access to world-class training, tools, data, and systems from WPP
- A fantastic network of skilled and supportive colleagues from around the globe
- A commitment to putting people first with high-quality leadership
Skills & Tags
Aplyr's read
WPP Media (GroupM) is a powerhouse in advertising, attracting professionals who thrive in dynamic, global marketing environments.
What's promising
- •GroupM offers a diverse range of roles across strategy, data, and creative fields.
- •The company is part of WPP, providing access to a vast network of global resources.
- •Strong focus on digital and programmatic advertising aligns with market trends.
What to watch
- •High-pressure environment may not suit those seeking work-life balance.
- •Complex organizational structure can lead to bureaucratic challenges.
- •Frequent restructuring may cause job insecurity among employees.
Why WPP Media (GroupM)
- •GroupM's scale allows for unparalleled access to global advertising data.
- •Specialized roles in programmatic and digital media reflect cutting-edge industry practices.
- •As part of WPP, GroupM benefits from a broad spectrum of marketing expertise.
Aplyr’s read is generated by AI from public sources. Was it useful?
About WPP Media (GroupM)
WPP plc is a British multinational advertising and public relations company, known for providing a wide range of marketing and communications services.
