Senior Data Strategist

Senior Data Strategist – Data, Technology & Analytics  

We’re expanding our Data, Technology & Analytics team and looking for a Senior Data Strategist to connect data strategy directly to client growth. You’ll lead complex data initiatives, drive value for local market client-agency relationships, and occasionally inform regional/global strategies. 

 

What You’ll Do  

Strategic Data Leadership 

• Lead client data strategy tied to business outcomes (revenue, media efficiency, customer value).  

• Prioritize initiatives like first-party data, private retailer networks, and AI-assisted planning.  
• Ensure audience-first strategies across 1PD/2PD/3PD while meeting regulatory requirements.  

Data & Tech Roadmap 

• Architect client market roadmaps linking outcomes to capabilities (AI, audience products, measurement).  

• Guide data partnerships, activation pathways, and global product adoption (WPP Open, InfoSum, etc.).  

• Feed market insights back to global strategy and product teams.  

Client & Stakeholder Engagement 

• Advise client marketing, media, data, and commerce leaders.  

• Lead executive alignment on vision, investments, and expected value.  

• Translate objectives into clear plans with KPIs, governance, and P&L impact.  

 Collaboration & Execution 

• Own client outcomes and data strategy application across teams.  

• Embed audience strategies into media/commerce/creative activation.  

• Drive adoption, expansion, and upsell opportunities.  

 Thought Leadership 

• Shape clients’ vision for modern data strategy.  

• Publish case studies and share local insights with global teams.  

 

What We’re Looking For  

• 7+ years in data-driven marketing (media/advertising, consulting, AdTech/MarTech).  

• Fluent in English and Finnish.  

• Hands-on with 1PD/2PD/3PD data, clean rooms, CDPs, DSPs, analytics, and AI/ML concepts.  

• Skilled in defining KPIs, learning agendas, and incrementality frameworks.  

• Strong program & change management skills across multi-workstream initiatives.  

• Excellent communicator and stakeholder manager.  

• Bachelor’s required; advanced degree a plus.  

• Innovative, proactive, and collaborative mindset.  

 

Why Join Us  

This is not just another job; it’s an opportunity to work with leading global and local brands and learn something new every day! Here’s what you can expect:   

• Access to world-class training, tools, data, and systems from WPP 
• A fantastic network of skilled and supportive colleagues from around the globe 
• A commitment to putting people first with high-quality leadership