Market Research & Outreach Associate

Role Overview

We’re seeking a Market Research & Outreach Associate to join our growth team. In this role, you will research target markets and organizations to inform highly personalized outreach. Rather than relying on generic campaigns, your mission is to make outreach feel human - crafting thoughtful communications that capture attention and build genuine connections with prospective partners.

You’ll combine market research, creativity, and communication to engage the right people at the right organizations. The role also requires confidence in navigating pushback and handling objections while maintaining professionalism and curiosity.

Key Responsibilities

• Conduct in-depth research on target markets, organizations, and industry trends (e.g., state-level legislation, healthcare regulations, or relevant press).

• Identify key contacts within target accounts and craft personalized outreach tailored to their context.

• Design and execute thoughtful multi-channel engagement sequences including email, phone outreach, and follow-up touches.

• Maintain organized outreach tracking and manage intentional follow-up cadences to nurture conversations over time.

• Handle objections and pushback professionally, adapting messaging and articulating thoughtful responses.

• Collaborate with Marketing and Growth teams to refine messaging, share insights from conversations, and improve outreach strategy.

• Continuously look for creative ways to capture attention and humanize outreach.

• Meticulously document contact conversations, collaborating closely with the Growth team, in CRM.
  

Who You Are

• A strong communicator who enjoys writing thoughtful emails and engaging people in conversation.

• Curious and research-driven - you enjoy digging into organizations, markets, and trends to find meaningful angles for outreach.

• Resilient and confident handling objections or skepticism while maintaining a positive tone.

• Organized and proactive, capable of managing outreach activity and follow-ups over time.

• Creative and thoughtful - you understand that great outreach is personal, relevant, and human.

Preferred Experience

• 1–3 years of experience in sales development, business development, marketing, recruiting, or research roles

• Experience conducting account research and identifying decision-makers

• Experience with personalized outreach (email, phone, or LinkedIn)

• Familiarity with CRM tools such as Salesforce or HubSpot is a plus

• Familiarity with LinkedIn Sales Navigator
  

Why Join Humata Health?

• Impactful Work: Contribute to innovative solutions that improve healthcare efficiency and patient outcomes

• Remote Flexibility: Enjoy working remotely while being part of a collaborative team, with access to our new office in Winter Park, FL

• Competitive Compensation: Enjoy competitive base compensation, equity through our Employee Stock Option Plan, and bonus-eligible roles

• Comprehensive Benefits: Full benefits package including unlimited PTO and 401k program with employer match

• Growth Opportunities: Advance your career in a fast-paced, high-impact environment with ample professional development

• Inclusive Culture: Join a diverse workplace where your ideas and contributions are valued

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Pay Transparency

Humata Health will provide pay transparency information upon application to those in qualifying jurisdictions.

Our salary ranges are based on competitive pay for our company’s size and industry. They are one part of the total compensation package that may also include equity, variable compensation, and benefits.  Individual pay decisions are ultimately based on several factors, including qualifications, experience level, skillset, geography, and balancing internal equity.

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Humata Health is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, marital status, ancestry, neurotype, physical or mental disability, veteran status, gender identity, sexual orientation or any other category protected by law.

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Join us in our mission to transform healthcare while building a life that works in harmony both in and outside the office.