Marketing Demand Generation & Campaign Manager

Role Overview:

We are looking for a Demand Generation & Campaign Manager to execute marketing campaigns that generate qualified leads and support sales pipeline growth. This role is responsible for operating the marketing engine, building campaigns in HubSpot, managing marketing automation, and ensuring leads are efficiently passed to the SDR team. The ideal candidate is highly organized, data-driven, and experienced in B2B demand generation and marketing automation.

This role will involve periodic travel to the United States to collaborate closely with cross-functional teams and support key initiatives.

Key Responsibilities

Campaign Execution

• Build and manage marketing campaigns including:
  • Webinars
  • Email campaigns
  • Landing pages
  • Digital content campaigns
• Coordinate campaign launches across multiple channels

HubSpot Campaign Management

• Use HubSpot to manage:
  • Marketing emails
  • Workflows
  • Lead segmentation
  • Campaign reporting
• Maintain campaign tracking and performance dashboards

Lead Management

• Manage lead lifecycle from initial engagement to SDR qualification

• Coordinate lead handoff between marketing and SDR teams

• Maintain segmentation lists and target account databases

Account-Based Marketing

• Support targeted campaigns toward strategic companies and industries

• Work with marketing leadership to develop ABM initiatives

Marketing Analytics

• Track campaign performance and conversion rates

• Analyze marketing funnel metrics

• Provide regular reports on campaign effectiveness

Qualifications

• 3–6 years experience in demand generation or marketing automation

• Strong experience with HubSpot

• Experience running B2B marketing campaigns

• Strong analytical and organizational skills

• Experience working with sales teams and lead qualification processes

What Success Looks Like

• Campaigns consistently generate qualified leads

• Marketing leads convert effectively to SDR opportunities

• HubSpot campaigns are executed efficiently and tracked accurately

  Skills & Tags

  aidataanalyticsproductmarketingsales