About the role
As a Senior Salesforce Account Engagement (Pardot) Administrator, you will manage and support the Salesforce CRM and Pardot platform for a global user base. The role includes L2 support, advanced configuration, marketing automation support, user management, issue resolution, and continuous improvement of platform capabilities. You will act as a subject matter expert, ensuring best practices, platform efficiency, and alignment between Sales and Marketing business needs.
Job Description:
Key Accountabilities
- Provide L2 support for Salesforce CRM and Account Engagement (Pardot) platforms.
- Support user queries and deliver training on Salesforce and Pardot functionalities.
- Manage user and license administration including setup, deactivation, roles, profiles, permission sets, sharing settings, and Pardot user access.
- Handle data migrations, data loading requests, and marketing data management activities.
- Support integrations between Salesforce, Pardot, and external/downstream systems.
- Configure and maintain Pardot assets including Engagement Studio programs, automation rules, dynamic lists, completion actions, forms, landing pages, and email templates.
- Monitor and troubleshoot Salesforce-Pardot sync issues and ensure proper lead lifecycle management.
- Support campaign execution, lead nurturing, scoring/grading models, and campaign reporting.
- Stay up to date with Salesforce and Pardot releases and evaluate new features.
- Execute Salesforce configuration changes including flows, approval processes, layouts, record types, dashboards, reports, and validation rules.
- Identify underutilized platform features and collaborate with product owners for backlog prioritization.
- Establish best practices, maintain documentation, and suggest continuous improvements.
Professional Knowledge/Skills
- 5+ years of experience as a Salesforce Administrator.
- 3+ years of experience with Salesforce Account Engagement (Pardot).
- Certified Salesforce Administrator.
- Salesforce Account Engagement Specialist certification is preferred.
- Excellent communication and stakeholder management skills.
- Strong hands-on experience with Salesforce Flows and automation tools.
- Experience with Engagement Studio, Automation Rules, Dynamic Lists, and Completion Actions.
- Knowledge of lead management lifecycle and marketing automation best practices.
- Experience with Salesforce-Pardot integrations and troubleshooting sync issues.
- Experience working in a global organization.
- Strong problem-solving and analytical skills.
- Self-motivated and able to work independently and in teams
Location:
BangaloreBrand:
BcoeTime Type:
Full timeContract Type:
PermanentSkills & Tags
Aplyr's read
Dentsu is a powerhouse in advertising, known for its data-driven strategies and digital transformation. It's ideal for those passionate about innovative marketing solutions.
What's promising
- •Dentsu emphasizes digital transformation, positioning itself at the forefront of modern advertising.
- •The company offers diverse roles, providing opportunities for career growth across various marketing disciplines.
- •Dentsu's focus on data-driven strategies attracts clients seeking measurable marketing outcomes.
What to watch
- •The advertising industry is highly competitive, posing challenges for maintaining market share.
- •Rapid technological changes require constant adaptation, which can be demanding for employees.
- •Limited public information about employee satisfaction and work-life balance at Dentsu.
Why Dentsu
- •Dentsu integrates traditional and digital marketing, offering comprehensive solutions.
- •Its global presence allows for cross-cultural marketing strategies and insights.
- •Dentsu's commitment to innovation is reflected in roles like AI Motion Designer.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Dentsu
Dentsu USA is a leading marketing and advertising agency that provides integrated solutions to clients across various sectors, focusing on digital transformation and data-driven strategies.
