Manager, Marketing Planning and Analytics

Chapter Aesthetic Studio is rapidly growing medical aesthetics brand, offering state-of-the-art, non-surgical skin care and body rejuvenation treatments. We exist to empower people to write their own story on beauty, because we believe beauty belongs to everybody. By joining our team of experienced nurses and aesthetic specialists who provide personalized care and incredible service, you will help people feel good about where they are on life’s journey so they can be who they were meant to be.

We are a fast-paced, innovative, and high-performing company. Our goal is to spark joy for everyone-our guests, each other, and the communities we live, work, and play in. We are a team built of extraordinary individuals who are passionate about helping others achieve their goals. This includes supporting your unique ambitions and career path and wrapping an abundance of resources around you. We are looking for a team player who is highly motivated, energetic, and hungry for growth who we can cheer on to limitless growth and opportunities.

Chapter Aesthetic Studio is a part of TAG – The Aspen Group – a family of like-minded brands whose mission it is to empower our teams to deliver the best possible experience and care to every patient that walks through our doors, which means we have a rich bench of experts to collaborate with, borrow from and share wins with.

As a reflection of current needs and planned growth we are excited to offer the opportunity to join our team as a Manager, Marketing Planning and Analytics.

Job Description

We are hiring a Manager, Marketing Planning and Analytics (Performance and Growth Team) to support performance-driven growth across our markets.

This role sits within TAG’s Growth organization and is fully dedicated to Chapter, acting as a key analytical partner to the Chapter Marketing team.

Chapter has strong execution and integration today across paid media, CRM, site experience, product, and broader demand-driving efforts. The opportunity is to add a dedicated analytics layer that helps us better understand:

• What is truly driving demand

• How marketing and operational inputs work together

• How much we should invest and where to maximize growth and efficiency

This role will help evolve our marketing from channel-level optimization to system-level decision-making.

What You’ll Do

Marketing Performance & Analytics

• Analyze performance across paid media, CRM/lifecycle, site merchandising (CRO), organic/SEO, and other demand-driving efforts

• Identify drivers of traffic, leads, appointments, conversion, revenue, repeat visits, and lifetime value across markets and other dimensions including studios, treatment categories, and guest segments

• Evaluate incrementality, distinguishing baseline demand from marketing-driven impact

• Develop insights on channel interaction and media mix, including how paid and non-paid efforts work together

• Synthesize multiple data sources (e.g., GA, CRM/PIMS, call data, paid platforms) into a cohesive performance view that includes both acquisition and retention

• Partner with TAG Center of Excellence Data teams to maintain trusted marketing performance datasets, including BigQuery & Tableau reporting layers, metric definitions, QA, and documentation

• Establish and maintain clear definitions for core marketing KPIs across leadership reporting, dashboards, and ad hoc analysis

Investment & Market Strategy Support

• Partner with channel owners to assess new opportunities, analyze results from prior efforts and experiments, and recommend whether to scale, optimize, or discontinue specific tactics.

• Partner with Marketing to evaluate how much to spend by market, location tier, and channel

• Build frameworks to understand:

• Minimum effective spend

• Diminishing returns

• Optimal allocation across channels and tactics

• Support forecasting across traffic, leads, appointments, visits, revenue, and both new guest (NG) and existing guest/member (EG) dynamics, with a focus on retention, repeat utilization, and lifetime value

• Incorporate operational context (e.g., capacity, days open, provider availability, scheduling) into performance analysis

• Develop a marketing learning agenda, including test design, pre/post reads, holdout rationale, and post-campaign recommendations to inform future investment decisions

Reporting & Insights

• Lead development of integrated performance reporting for weekly, monthly, and leadership forums, connecting paid and organic performance to operational factors such as capacity, scheduling, days open, and provider availability

• Build clear performance narratives by synthesizing inputs from channel, site, CRM, and business owners

• Translate data into actionable recommendations that inform marketing, product, and operational decisions

• Build and improve self-service reporting that democratizes data insights across the Marketing function broadly via live Tableau dashboards that are customizable across key business dimensions (e.g., campaign, market, time-based performance)

Cross-Functional Partnership

• Work closely with:

• Paid Media (strategy and execution)

• CRM / Lifecycle Marketing

• Site Merchandising (CRO, test & learn)

• Organic / SEO / AI SEO

• Brand, Social, and PR (as inputs to demand and visibility)

• Product (booking experience, funnel performance)

• Finance, Internal Sales & Operations (capacity and demand alignment)

• Ensure analytics are embedded in day-to-day decision-making, not operating in isolation

What Success Looks Like

Within 6-12 months, you will help Chapter:

• Understand the true incremental impact of marketing

• Define optimal spend levels by market and tier

• Improve confidence in marketing investment decisions

• Reduce ambiguity in performance discussions

• Enable more efficient scaling across markets

• Strengthen acquisition + retention strategies and increase guest lifetime value

What We’re Looking For

Experience

• 5–8+ years in marketing analytics, growth analytics, or business analytics

• Experience owning or contributing to recurring performance reporting (e.g., weekly or monthly), with the ability to analyze multi-channel marketing performance, identify trends, diagnose drivers, connect results to business outcomes, and recommend actions.

• Strong paid media fluency required; experience beyond paid strongly preferred

• Experience in multi-location, service-based, or medical aesthetics / healthcare-adjacent businesses is a plus

• Agency experienced preferred

Core Skills

• Strong ability to move from data → insight → recommendation

• Experience with marketing performance metrics (cost per appointment, conversion rates, funnel metrics, retention rates, LTV)

• Familiarity with incrementality, attribution, regression analysis, and media mix concepts

• Must have the ability to independently structure/resolve problems by incorporating/balancing relevant factors and grasping mathematical concepts related to budgeting and forecasting

• Experience with Excel, SQL (Big Query preferred), Tableau required; experience with analytics tools such as Python and R a plus

• Hands-on experience extracting, integrating, and analyzing data across multiple sources (e.g., Google Analytics, paid media platforms, CRM/PIMS systems), including combining disparate datasets and building scalable dashboards

Key Characteristics

• Highly collaborative – thrives in cross-functional environments

• Excellent communicator – simplifies complex ideas clearly

• Analytical and curious – asks the right questions, not just reports data

• Action-oriented – focused on driving decisions

• Comfortable with ambiguity – able to synthesize inputs from multiple sources with varying levels of completeness and precision

• Guest-centric – understands the personal, confidence-driven nature of aesthetic treatment decisions

Mindset & Culture Fit

• Excited to join a close, high-performing, and enthusiastic team

• Motivated by building and scaling a brand nationally

• Enthusiastic about medical aesthetics and committed to improving the confidence of our core audience segment.

• Energized by the opportunity to help Chapter grow, reach more guests, and deepen guest retention over time.

Why Join Chapter

• Help scale a brand focused on better aesthetic care to more guests

• Work on meaningful problems tied directly to growth and access to care

• Join a team that values ownership, curiosity, and impact

• Be part of a modern marketing organization focused on performance and outcomes

• Play a key role in optimizing acquisition + retention strategies and increasing guest lifetime value