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Programmer Analyst - Marketing Analytics

Datalab USADatalab USA·Data Analytics

Compensation

$65k - $75k/per-year-salary

Apply effort

~6 min

Lever

Posted

65 days

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About the role

DataLab USA is an analytics and technology driven database marketing consultancy. We combine sophisticated technology, cutting edge analytics and an intrinsic understanding of marketing to build large-scale addressable marketing programs for Fortune 500 companies. Our clients operate in multiple verticals: Financial Services, Insurance, Telcom, and Travel & Leisure.
We have placed in the INC 5000 list of fastest growing private companies for six times in the last ten years. At its heart, DataLab USA has the entrepreneurial spirit of a start-up. We judge ourselves on our ability to innovate, drive efficiency and deliver excellence for our clients
Primary Responsibilities
· Monitor existing process execution to ensure completion
· Execute & review existing process QC reports
· Review wiki and other documentation to understand existing processes purpose and steps
· Update Wiki documentation to improve team documentation
· Review ETL QC reports and identify any data quality issues
· Run existing scripts to update DWH
· Perform QC to ensure proper execution and completeness of DWH
· Run existing scripts to generate client reports
· QC & review report providing feedback to internal customers & stakeholders
· Assist with minor modifications & enhancements to reports
· Save all work with careful documentation (for QC and future use)
Responsibility Details
· Automate existing production code
· Assist with development of ad-hoc reports
· Know all client file inputs for a campaign, understand which would be critical for campaign processing and how the fields within each file are used in the campaign and results reporting
· Understand the content of the data in the environment as well as basic usage of it
· Understand the basic account business objectives and different business terminologies
· Understand the account basic business requirements and how it applies to the role
Education and Experience
· Bachelor’s degree in Computer Science, Applied Math, Statistics, Data Science, Marketing Analytics or similar field required
· Work experience a plus
· Direct Marketing experience or knowledge a plus
· Certifications/Technical training are a plus
Job Skills
· Ability to learn SQL, Tableau, automation scheduling software
· Familiar with Microsoft Outlook, Word and Excel
Other Skills
· Strong attention to detail
· Ability to communicate clearly
· Self-motivated
· Strong interpersonal skills and ability to deal effectively in a team environment
**NO sponsorship offered for this position**
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Aplyr's read

Datalab USA is a specialized data analytics firm focusing on enhancing business decisions through data-driven solutions, attracting tech-savvy professionals in marketing and systems analysis.

Synthesized from recent postings & public sources

What's promising

  • Datalab USA offers specialized roles in marketing analytics, appealing to data-driven professionals.
  • The company focuses on enhancing decision-making, providing clear value to businesses.
  • Opportunities for back-end software engineers suggest a strong emphasis on technical development.

What to watch

  • Limited public information about company culture and employee satisfaction.
  • No sponsorship available for certain roles may limit diversity in hiring.
  • Potentially limited career growth for non-technical roles given the technical focus.

Why Datalab USA

  • Datalab USA specializes in building response and conversion models for marketing.
  • The firm offers a niche focus on data-driven business intelligence solutions.
  • Emphasis on marketing analytics positions suggests a strong alignment with business outcomes.

Aplyr’s read is generated by AI from public sources. Was it useful?

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About Datalab USA

DataLab USA is a data analytics and business intelligence company that specializes in providing data-driven solutions to enhance decision-making processes for businesses.

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