About the role

Aplyr's Quick Take

This role is about strategizing and executing sponsorships and brand partnerships for PlayOn Sports. You'll be working closely with sales and marketing teams to develop brand stories and optimize client workflows, making it a mix of creative and strategic work. It's primarily an individual contributor role with a focus on collaboration.

Good fit

Ideal candidates are those with a background in brand partnerships or sponsorships, likely with 5+ years of experience. A creative mindset and strong storytelling skills are essential, along with the ability to work cross-functionally.

Worth noting

The salary range is $85k - $100k, which may be lower than expected for a senior role in NYC. The job involves a significant amount of collaboration, which could be a plus or a minus depending on your work style.

Playon is looking for a highly creative, growth-minded Senior Client Strategist to help lead development and execution of sponsorships and brand partnerships for the company’s National Ad Sales division. This candidate will play a key role in developing our brand story and associated marketing materials, building sponsorship opportunities, conceptualizing and executing research initiatives, optimizing client execution workflows, and more. Reporting to the VP, Client Strategy, the ideal candidate will be a strong storyteller with experience developing brand partnerships and can operate cross-functionally to help the team drive revenue against MaxPreps and the broader Playon portfolio of brands including GoFan and NFHS Network.

The Outcomes You’ll Deliver

• Partnership Strategy – Participate in the development of MaxPreps’ GTM strategy informed by research, analytics, and creative storytelling

• Sponsorship Development – Work with internal teams to turn existing and net-new editorial content and franchises into compelling sponsorships for brand partners

• Research & Innovation – Derive impactful audience data and insights to be used for brand pitches and marketplace engagement

• Sales Collaboration & Client Execution – Collaborate with Sales to influence revenue pipeline and activate with clients during key pre-and post-sale workflows

Skills & Tags

go ai data analytics marketing sales

Aplyr's read

PlayOn Sports specializes in live streaming youth sports, creating opportunities for tech-savvy professionals passionate about enhancing sports experiences through innovation.
Synthesized from recent postings & public sources

What's promising

•Strong focus on youth sports offers niche market opportunities.
•Innovative use of AI and computer vision in product development.
•Recent hiring in diverse roles indicates growth and expansion.

What to watch

•Highly competitive sports media landscape poses challenges.
•Dependence on technology requires constant innovation to stay relevant.
•Limited public information about financial performance and stability.

Why PlayOn Sports

•Specializes in live streaming for youth sports, unlike major sports networks.
•Integrates cutting-edge AI and computer vision in streaming technology.
•Focuses on enhancing experiences for athletes, families, and fans.

Aplyr’s read is generated by AI from public sources. Was it useful?

About PlayOn Sports

PlayOn Sports

playonsports.com

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PlayOn is a sports media company that focuses on providing live streaming and video content for youth sports events. It aims to enhance the experience for athletes, families, and fans through innovative technology.