Senior Client Strategist

Playon is looking for a highly creative, growth-minded Senior Client Strategist to help lead development and execution of sponsorships and brand partnerships for the company’s National Ad Sales division. This candidate will play a key role in developing our brand story and associated marketing materials, building sponsorship opportunities, conceptualizing and executing research initiatives, optimizing client execution workflows, and more. Reporting to the VP, Client Strategy, the ideal candidate will be a strong storyteller with experience developing brand partnerships and can operate cross-functionally to help the team drive revenue against MaxPreps and the broader Playon portfolio of brands including GoFan and NFHS Network. 

 

• Partnership Strategy – Participate in the development of MaxPreps’ GTM strategy informed by research, analytics, and creative storytelling

• Sponsorship Development – Work with internal teams to turn existing and net-new editorial content and franchises into compelling sponsorships for brand partners 

• Research & Innovation – Derive impactful audience data and insights to be used for brand pitches and marketplace engagement

• Sales Collaboration & Client Execution – Collaborate with Sales to influence revenue pipeline and activate with clients during key pre-and post-sale workflows