ELSE Product Marketing Specialist

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Service Sales Manager

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Product Marketing Specialist – Electrification Service

🚀 Turning technology into impact

At ABB, you work on innovations that keep industries running — smarter, safer and more sustainable.
As a Product Marketing Specialist Electrification Service, you play a key role in successfully bringing our low‑ and medium‑voltage service solutions to market across the Benelux.

This is your opportunity to combine technology, strategy and creativity in a role where you have direct influence on growth, market positioning and customer value.

At ABB, we are driven by care, courage, curiosity and collaboration.

🧠 About the role

As a Product Marketing Specialist, you are responsible for driving product growth and market activation of Electrification Service solutions throughout the full product lifecycle.

You operate at the intersection of product management, sales and marketing, translating service solutions into compelling value propositions for customers in industry, data centers and utilities.

Location: Rotterdam (Waalhaven)
Work model: 3 days at the office or with customers, 2 days working from home
Contract: Full‑time (40 hours)
Travel: Benelux (approximately twice per month to customers or the Belgian headquarters in Diegem)

You report to the Sales & Marketing Manager Electrification Service and work closely with local sales teams and global product marketing colleagues.

💡 What you will be working on

This role offers a high level of ownership and variety. Your responsibilities include:

Product growth & portfolio management

• Implementing product growth strategies per product line to achieve business objectives

• Managing the local Electrification Service portfolio based on market needs

• Identifying product and solution gaps and providing structured feedback to global product management

• Analysing underperforming products and proposing improvement actions

Market insights

• Monitoring competitors’ strategies, pricing and product launches

• Leading the annual market analysis (total market, available market and market share)

New Product Introductions (NPI)

• Setting priorities for new product launches based on the product roadmap

• Training and supporting the sales organisation on new value propositions

• Localising marketing materials such as presentations and catalogues

• Supporting the implementation of CPQ configurators

Market activation & campaigns

• Driving local digital marketing campaigns and lead management

• Supporting installed‑base commercialisation initiatives (e.g. account‑based marketing)

• Leading or contributing to local customer events

Pricing & data quality

• Managing local price lists and pricing for new and existing products

• Improving price consistency and value realisation in close cooperation with Sales

• Improving data quality and transparency in SAP and related systems

🤝 Your team & working environment

You will join a self‑driven, collaborative team of product marketing and sales professionals. The culture is open, international and focused on impact.

The management style is facilitative and empowerment‑oriented, with strong emphasis on:

• Personal development

• Ownership and initiative

• Learning by doing

You will work closely with:

• Local Benelux sales teams

• Global product management and marketing teams

• Operations and service colleagues

✅ What you bring

You are a hands‑on product marketer who enjoys building, improving and thinking critically. You combine technical knowledge with a commercial and strategic mindset.

Must‑haves

• Bachelor’s degree in Electrical Engineering or a comparable field

• 3–5 years of experience in product marketing, preferably in an electrical or industrial environment

• Experience working within or for a multinational organisation

• Strong analytical skills with a proactive, structured way of working

• Fluent in Dutch and English (minimum B2 level)

Nice‑to‑haves

• Knowledge of low‑ or medium‑voltage installations

• Knowledge of the French language

• Background in project engineering, process automation or service environments

🌱 What makes this role attractive?

• Broad variety of products, projects and customers

• International exposure and close collaboration with global teams

• Direct impact on strategy, positioning and growth

• Strong development path towards roles such as Business Development Manager

• Hybrid working model supporting a healthy work‑life balance

🎁 What ABB offers you

At ABB, you grow while making an impact.

You can expect:

• A full‑time role at a global technology leader

• Hybrid working with flexibility in time and location

• International projects and direct customer interaction

• Company car and annual incentive

• Continuous learning and development opportunities

• A professional, inclusive and future‑oriented working environment

👋 Ready to apply?

Are you excited to shape market strategies, drive product growth and translate technology into customer value?

👉 Apply via www.abb.com/careers

The recruitment process consists of two interview rounds.

Questions?
Please feel free to contact Xavier Lie‑A‑Tjam, Talent Partner
📞 +31 6 21 897 862
✉️ soll@nl.abb.com

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.