About the role
Before reading the job post, we encourage you to watch this video about our company. It gives you an inside look at how we started, the team and culture that made us successful, and where we're going. It's easy to read a job post and apply, but people often wonder about the culture and whether they would fit in. If you want to call Harrow your home and genuinely want to be part of a family and something big, then we encourage you to click this link and get to know us.
Who is Harrow?
Harrow (Nasdaq: HROW) is a leading provider of ophthalmic disease management solutions in North America. Harrow is an incredible entrepreneurial company – where we celebrate the ability of every member of the Harrow Family to be the CEO of their job. Harrow’s values have driven interest over the past decade in attracting high-performing professionals in a variety of disciplines. Members of our Harrow Family often express their pride in being a part of our commitment to (1) innovation, (2) patient access to affordable medicines, and (3) our track record of having never turned down an ophthalmologist doing mission work around the world – providing free medicines in support of mission work aimed at giving or maintaining the gift of sight to those most in need. We encourage you to learn more about Harrow and its unique culture to see if you’re the right person to help contribute as we build a truly exceptional company, one we are all so proud of!
Harrow’s ophthalmic pharmaceutical portfolio is one of the most comprehensive in the industry, including:
- An expanding Retina Portfolio including IHEEZO®, TRIESENCE®, BYOOVIZTM, and OPUVIZTM
- A broad Dry Eye Disease product line, led by VEVYE® and bolstered by well-known adjacent ocular surface disease products such as FLAREX® and FRESHKOTE®
- A peri-operative Surgical product line, led by TRIESENCE®, and BYQLOVITM
- A Rare and Specialty product line, which includes various high-need and utility products such as ILEVRO®, NATACYN®, and VERKAZIA®
- A robust internal development pipeline with multiple late-stage candidates, including MELT-300, MELT-210, H-N08, and CR-01
Job Summary
The Brand Manager–Senior Brand Manager supports the execution of marketing strategies across the portfolio. This role focuses on translating strategy into HCP and patient-facing programs, including personal promotion, non-personal promotion, speaker bureaus, congresses, and educational initiatives, to drive engagement and growth.
Core Responsibilities
- Execute integrated marketing campaigns across personal (sales force) and non-personal (digital, email, media) channels
- Develop HCP campaigns, promotional materials, and educational programs
- Support speaker bureau programs, peer-to-peer initiatives, and KOL engagement
- Plan and execute congress presence and HCP marketing activities
- Partner with agencies to deliver campaigns on time and within budget
- Manage promotional materials, inventory, and field-facing tools
- Collaborate with sales to ensure strong field pull-through and alignment
- Support promotional review with legal, regulatory, and medical teams
- Track campaign performance and optimize based on insights
Qualifications & Requirements
- Bachelor’s degree required, MBA preferred
- 3-6 years of healthcare/pharma marketing experience
- Experience with HCP marketing, including personal and non-personal promotion
- Exposure to speaker programs, congresses, and professional education
- Strong project management and cross-functional collaboration skills
- Familiarity with regulated marketing environments and promotional review process
Preferred Qualifications
- Ophthalmology or specialty pharma experience
- Experience working with field teams and KOL engagement
Position Type
- Remote
Travel
- 25-35%
Aplyr's read
Harrow Health is a pharmaceutical innovator specializing in ophthalmology, attracting professionals passionate about advancing eye care solutions.
What's promising
- •Focus on ophthalmology allows Harrow Health to specialize and innovate in a niche market.
- •Recent expansion in marketing and R&D roles indicates growth and investment in product development.
- •Opportunities in diverse locations suggest a broadening market presence and potential career mobility.
What to watch
- •Niche focus in ophthalmology may limit opportunities for those seeking broader healthcare roles.
- •Rapid expansion could strain resources and affect operational efficiency.
- •Limited public information about company culture and employee satisfaction.
Why Harrowhealth
- •Specializes in ophthalmology, setting it apart from broader pharmaceutical companies.
- •Offers a range of roles from marketing to technical, indicating a comprehensive approach to product lifecycle.
- •Emphasizes innovation in eye care, appealing to professionals dedicated to this specialty.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Harrowhealth
Harrow Health, Inc. is a healthcare company focused on providing innovative solutions in the pharmaceutical sector, particularly in the area of ophthalmology.
