Back to Search
Overview
Principal

Principal Trainer and Coach, WWFE Global Trainer Centre of Excellence

Confirmed live in the last 24 hours

Amazon Web Services, Inc.

Amazon Web Services, Inc.

Arlington, VA, USA
On-site
Posted April 13, 2026

Job Description

We are seeking an exceptional leader with extensive C-suite experience to join our Global Trainer Center of Excellence as a Principal Trainer and Coach. This pivotal role demands a rare combination of executive-level business acumen, deep technology understanding, and the ability to design and deliver transformative learning experiences that enable our field sellers, leaders-of-leaders, and executives to have meaningful, impactful conversations with customer executives.

As a Principal Trainer and Coach, you will be at the forefront of shaping and delivering AWS's executive engagement strategy. Your unique perspective, gained from extensive experience on both the vendor buy-side and sell-side of business, will be instrumental in elevating our training portfolio to equip our teams with the skills and knowledge needed to engage effectively with C-suite executives, board members, and other senior decision-makers.

Your primary focus will be on delivering world-class training programs that empower our field organization to articulate AWS's value proposition at the highest levels of customer organizations. You will set the gold standard for executive-level engagement, and play a crucial role in mentoring and upskilling our senior trainers to expand our capacity for preparing teams for executive-level conversations.

This position offers a unique opportunity to lead through influence and expertise, allowing you to drive innovation in executive engagement training and significantly impact AWS's competitive edge in the market.


Key job responsibilities
1. Deliver sophisticated, strategic training programs that prepare AWS field sellers, leaders-of-leaders, and executives for high-stakes conversations with customer C-suite executives and board members.
2. Provide hands-on coaching and mentoring to field sellers and leaders during and after training sessions to reinforce learning and improve executive engagement skills.
3. Design and implement a curriculum of executive engagement training programs, ensuring comprehensive coverage of necessary skills and knowledge.
4. Collaborate with AWS service and sales teams to deliver training that effectively translates complex AWS solutions into compelling executive-level value propositions.
5. Assess and evaluate the effectiveness of delivered training programs, gathering feedback and metrics to drive continuous improvement.

A day in the life
As a Principal Trainer and Coach, your days will be dynamic and highly impactful. You might start your morning leading an intensive workshop for senior AWS executives, honing their skills for upcoming strategic customer engagements. Following this, you could spend time refining a new simulation designed to prepare our field sellers for challenging conversations with skeptical CFOs about the business value of cloud.

In the afternoon, you might collaborate with AWS service teams to distill complex technical capabilities into clear, executive-level value propositions. Later, you could mentor a group of senior trainers, sharing your C-suite experience to help them elevate their executive engagement training skills.

Your day might conclude with a strategy session alongside AWS leadership, providing insights on how to evolve our executive engagement approach based on emerging market trends. Throughout each day, you'll be called upon to provide expert guidance on complex customer scenarios, contribute to thought leadership content, and drive innovation in how we prepare our teams for executive-level conversations.

About the team
The Global Trainer Center of Excellence (GTCoE) is a vital component of the AWS Worldwide Field Enablement (WWFE) organization. As part of WWFE, the GTCoE is dedicated to developing, piloting, scaling, operationalizing, and delivering high-quality training programs that empower AWS field teams globally. The GTCoE focuses on creating innovative, scalable, and consistent learning experiences that align with AWS's evolving business strategies and customer needs. By leveraging a diverse team of experienced trainers and WWFE instructional designers, the GTCoE ensures that AWS field personnel are equipped with the latest skills, knowledge, and methodologies to effectively engage with customers and drive business growth.

The GTCoE plays a crucial role in maintaining AWS's competitive edge by continuously upskilling the global field organization, fostering a culture of continuous learning, and directly contributing to the company's overall success in the cloud computing market. The GTCoE is at the forefront of innovation in training methodologies, leveraging AI, virtual and augmented reality, adaptive learning, and other emerging technologies to create immersive, personalized learning experiences and accelerate program development. We also explore advanced learning analytics and neuroscience-based learning design to opt
gorustawsmachine learningaiiosanalyticsproductdesignmarketing