Director, Product Marketing – International (EMEA & APAC)

About the Role: 

We are hiring a Director of Product Marketing – International (EMEA and APAC) to define how AlphaSense wins across our priority international markets. This is our first dedicated product marketing leader in-region, based in London, and a pivotal partner to regional Sales and Marketing as well as our global Product and Product Marketing teams.

You will own the strategy for how we position AlphaSense in EMEA and APAC, shaping the narratives, segments, and go‑to‑market plays that drive awareness, adoption, and expansion. You bring a strong ownership mindset and a bias for decisive action, and you are comfortable operating in ambiguity, establishing new go‑to‑market motions, and scaling those that prove effective. This role is ideal for a seasoned product marketer who wants to build something foundational—a point of view on the EMEA and APAC markets, durable growth engines, and, over time, a high‑performing team.

What You’ll Do: 

• Set the product marketing strategy for EMEA and APAC, defining where we play (markets, segments, use cases) and how we win.
• Craft region-specific messaging, positioning, and narratives that resonate with EMEA and APAC buyers and users, capturing international market share and driving brand awareness.
• Lead end‑to‑end go‑to‑market for key launches and growth initiatives in EMEA and APAC, from opportunity assessment and segmentation through launch planning and post‑launch iteration.
• Partner closely with regional Sales, Marketing, SDR, and Customer Success to build full‑funnel journeys that drive awareness, pipeline, adoption, and expansion.
• Translate complex product capabilities and rich content into clear, role‑based value propositions and stories that equip revenue teams to win.
• Run structured market and customer insight work—win/loss, customer interviews, field feedback, competitive analysis—in partnership with the Competitive Intelligence team, to maintain a live, opinionated view of the EMEA and APAC landscapes.
• Feed EMEA and APAC perspectives into the global roadmap, advocating for regional needs, risks, and opportunities grounded in data and customer signal.
• Create and maintain high‑impact sales and customer assets for EMEA and APAC (narratives, pitch decks, one‑pagers, battlecards, talk tracks) and partner with Revenue Enablement on training.
• Establish simple, scalable operating rhythms (business reviews, launch cadences, feedback loops) that connect EMEA and APAC GTM teams with global Product and Marketing.
• Start as a hands‑on player‑coach and, over time, design and hire an EMEA product marketing team, building a strong team culture from day one.

Who You Are:

• 10+ years in B2B SaaS marketing with a strong product marketing foundation, including 5+ years in a leadership role - ideally having built or scaled a team.
• Meaningful track record leading product marketing for int