Principal Consultant (Commerce & Digital)

Confirmed live in the last 24 hours

VML (Wunderman Thompson)

London, England, United Kingdom

Hybrid

Posted April 23, 2026

Job Description

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Principal Consultant needed to join our Consultancy team at VML Enterprise Solutions.

We are seeking a visionary and distinguished Principal Consultant to influence and drive transformation at the highest levels of our consultancy. This pivotal role offers a unique opportunity to act as a trusted advisor to C-suite global business leaders, shaping the future of our consultancy solutions on a global scale. As a senior figure within our organization, you will mentor and lead our clients and internal teams toward unparalleled success. Your profound industry expertise and collaborative leadership will be crucial in delivering impactful business outcomes, while your dedication to a people-first ethos will cultivate a culture of empowerment, growth, and continuous improvement across our Consultancy team and the entire Business Services department.

Other core elements of this role will be:

• Orchestrating teams with diverse, cross-functional skill sets to collaboratively generate strategic, high-quality solutions to complex client challenges.
• Demonstrating a relentless passion for deciphering and resolving intricate client problems within the dynamic and evolving digital landscape.
• Proactively identifying new opportunities for client support by leveraging deep client insights and extending value beyond the initial engagements
• Utilizing advanced communication and analytical skills to swiftly dissect client issues, providing clear, actionable strategies in often ambiguous and high-pressure situations.

What you’ll be doing:
You will have a distinguished consultancy background or an executive leadership position, demonstrating profound expertise in multiple specialized sectors. Ideally, your experience spans at least 1-2 key industries, such as retail, FMCG/CPG, B2B, or automotive.

To highlight the seniority and scope of this role, consider these responsibilities and engagements comparable to the following positions: Consultancy Director, Consulting Manager, Lead Consultant, Senior Strategy Consultant, Head of Digital, Digital Director, Management Consultant

Key responsibilities:

Client Engagement & Relationship Management:

Operate at C-suite level to engage and lead clients through complex transformational change across truly omni-channel ecosystems
Tackle the biggest transformational business questions that lead our clients to global success across experience, technology and organisational change
Lead cross-functional engagements, serving as the primary point of contact for senior client stakeholders across a number of our largest clients.
Build and nurture strong, trusted relationships with clients, un

gorustaiiosdataproductdesignmarketingsales