Staff Product Design - Growth Design Language & Experience Systems

OVERVIEW

Every year, people across the world spend nearly one trillion dollars on groceries. It’s an industry that’s been around for centuries. Food itself, however, has been a constant in people’s lives since the beginning of time. Yes, sustenance is essential, but it’s also much more than that. Food can be a part of a daily ritual or a special moment that resonates with people on a meaningful and emotional level. It can be a much-needed break in a long day, a taste that brings back memories, a creative experiment, a shared meal with loved ones, or even comfort during a hard time. Whether it’s a special occasion or an everyday occurrence, it should always be easy for people to get the ingredients they need.

The Instacart Design Team is dedicated to making grocery shopping effortless for everyone and finding solutions to large-scale opportunities that will forever change the way people feed themselves and their loved ones. We’re a four sided marketplace and design for the needs of Consumer, Shoppers, Retailers, and Advertisers.

We’re hiring a Staff Product Designer to elevate the end to end experience across Instacart’s Growth ecosystem, connecting how customers discover, evaluate, commit to, and build an ongoing relationship with Instacart.

This role exists to bridge product design and the design language system, ensuring new ideas evolve and strengthen the living and breathing design system. This role places a strong emphasis on visual craft and design language. Key accountabilities will include defining and evolving how Instacart’s experiences look and feel across Growth, shaping a cohesive, high quality design language through real product work. This includes setting direction and application of new and existing UI patterns, component design, hierarchy, motion, and overall interaction quality across surfaces.

You will primarily operate as a flex designer on the Growth design team, embedding within work tracks to elevate craft and system thinking, while also stepping in to lead high impact projects end to end when needed.

About The Role

Daily Rhythms and Samples of Work:

• Embed within a product pillar to support high impact initiatives across Growth, providing additional craft, refinement, and system thinking across key journeys such as incentives, subscriptions, and lifecycle experiences, and stepping in to lead projects end to end when needed.
• Act as a bridge between product teams and the design system, ensuring new components and patterns are thoughtfully explored, validated, and integrated back into the system without fragmentation.
• Partner with product designers to explore and develop new interaction patterns, modules, and components before scaling them across the system.
• Evolve the design language through product work, shaping components, patterns, and interaction models that scale across surfaces and teams.
• Define and refine UI components, layouts, and patterns with a high level of craft, ensuring clarity, hierarchy, and consistency across complex