Staff Product Design - Lifecycle and Growth

OVERVIEW

Every year, people across the world spend nearly one trillion dollars on groceries. It’s an industry that’s been around for centuries. Food itself, however, has been a constant in people’s lives since the beginning of time. Yes, sustenance is essential, but it’s also much more than that. Food can be a part of a daily ritual or a special moment that resonates with people on a meaningful and emotional level. It can be a much-needed break in a long day, a taste that brings back memories, a creative experiment, a shared meal with loved ones, or even comfort during a hard time. Whether it’s a special occasion or an everyday occurrence, it should always be easy for people to get the ingredients they need.

The Instacart Design Team is dedicated to making grocery shopping effortless for everyone and finding solutions to large-scale opportunities that will forever change the way people feed themselves and their loved ones. We’re a four sided marketplace and design for the needs of Consumer, Shoppers, Retailers, and Advertisers.

We’re hiring a Staff Product Designer to elevate the end-to-end experience across Instacart’s Lifecycle & Growth ecosystem—shaping how customers discover, evaluate, commit to, and build an ongoing relationship with Instacart. You’ll operate at a system level, connecting work across teams to create a cohesive, intuitive, and emotionally resonant experience. This role is as much about elevating visual craft and defining a clear design language as it is about aligning product, marketing, and brand into a unified strategy.

Beyond onboarding, engagement, and subscriptions, you’ll design for motivation—shaping how customers perceive value, respond to incentives, and build lasting habits. You’ll partner closely with Product, Engineering, Marketing, Brand, Data Science, and Research to drive meaningful business impact while strengthening trust and loyalty. While this role is remote, the design lead for this pillar is based in NYC, one of our two in-person hubs.

About The Role

Daily Rhythms and Samples of Work:

• Elevate the end-to-end experience across Lifecycle & Growth, connecting in-product and out-of-product touchpoints into a cohesive system—from onboarding and engagement to incentives, subscriptions, and CRM. Align cross-team initiatives into a unified strategy that strengthens comprehension, trust, and long-term value.
• Shape the experience across the core grocery app and broader lifecycle ecosystem, ensuring consistency from first-time use through repeat behavior across product, CRM, and marketing touchpoints. Connect work across home, browse, cart, checkout, post-order, and out-of-product surfaces into a clear, system-level narrative.
• Define and evolve experience frameworks that unify journeys and initiatives across teams and channels, articulating how in-product and out-of-product touchpoints ladder into a broader system and strategy.
• Identify gaps and opportunities across the ecosystem, proactively shaping new directions that unlock step-change improvement