Assistant Marketing Manager - Loyalty Events & Activations

Do your Best Work in Mooresville

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.

Your Impact
The Assistant Manager, Loyalty Events and Activations will assist the Sr. Manager of Loyalty Events and Activations to execute experiences across the year that target different strategic Lowe's audiences to drive brand preference, in-store traffic and impulse frequency. This position will be responsible for the execution of all loyalty events including but not limited to workshops, gift events, parking lot events, sweepstakes, and other loyalty experiences and events– as well as special projects identified by the loyalty program team. Importantly, this position also serves as a point of contact for merchandising, operations, brand marketing and creative to bring the vision to life. This role requires strong communication skills, a proven ability to deliver results and execute flawlessly while also balancing the need for creative leadership, vision and style.

What You Will Do

• Assists in the management of loyalty event execution (kids workshops, free member giveaways, parking lot events, sweepstakes etc…) by partnering with brand marketing, store communications, customer relationship marketing, merchandising, store operations and potential third-party partners like vendors and agencies.
• Collaborates with core and online merchandising, field merchandising, operations and brand marketing to identify seasonally relevant products to integrate into the programming.
• Works with supply chain and merchandising to coordinate efforts at store and coordinated with store field leadership to execute at store level including point of sale, coordination of events and experiences and marketing collateral necessary for the store to feel supported.
• Executes end to end operationalization of the events, leveraging shared resources across merchandising, operations and marketing.
• Collaborates with Loyalty Marketing to build advertising campaigns across paid, owned and earned media and harmonizes with core strategic marketing calendar to advertise the experiences.
• Assists with brief writing and partners closely with Consumer Insights and Brand team to deliver the right creative expression for each event across all channels; helping to brand these concepts and make them ownable and memorable.
• Identifies emerging issues or concerns that could impact projects or programs and develops and recommends potential solutions/improvements.
• Partners with Loyalty Marketing team to envision future “loyalty-driven” programming once core programming is established.
• Provides updates to peers across Marketing on workflow, status, and risks to completion.

Minimum Qualifications

• Bachelor’s degree Marketing, Brand Engagement, Brand Marketing, Event Planning, Communications, or related field or equivalent years of experience in lieu of education requirement, if applicable
• 3 Years General Marketing experience
• 1 Year Creative event planning experience. Retail experience a plus.
• 1 Year Experience in Brand Marketing. Retail experience a plus.
• 1 Year Experience in project, time, and budget management
• 1 Year Experience in corporate or retail environment

About Lowe’s

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal 2025 sales of more than $86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.  

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.