About the role

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

Senior Director, Marketing — Nordics and Benelux

About the Role

As the Senior Director of Marketing for Nordics & Benelux (SharkNinja), you will play a pivotal role in shaping and executing the brand's regional marketing strategy while contributing to the global vision. Acting as the voice of Northern Europe, you will ensure that regional consumer insights, cultural nuances, and market dynamics are embedded into global strategies. You will lead the adaptation and execution of marketing initiatives across Nordics and Benelux, empowering local teams to deliver impactful, culturally relevant campaigns that drive brand growth and commercial success. This is a highly visible leadership role requiring a blend of strategic thinking, storytelling, local expertise, and strong commercial acumen.

What You'll Do

Regional Leadership & Strategic Planning

Represent the voice of Nordic and Benelux consumers to global leadership, advocating for regional nuances in behavior, retail environments, and media landscapes

Lead the localization and activation of global marketing strategies, ensuring alignment with brand standards and regional priorities

Influence global stakeholders by identifying opportunities and requirements for success in Northern Europe, helping shape global marketing agendas

Go-to-Market Excellence

Own end-to-end go-to-market (GTM) strategy and execution, including product positioning, launch planning, pricing strategy, and retail readiness

Drive the localization of global campaigns to ensure cultural relevance, consistency, and measurable business impact

Partner closely with Sales teams to accelerate category growth, strengthen retail execution, and optimize trade marketing initiatives across key accounts

Brand Stewardship, Consumer Insight & Performance

Champion a consumer-first approach, leveraging regional insights to inform brand positioning, product development, and innovation pipelines

Monitor and analyze regional performance metrics, optimizing marketing investments to maximize ROI and drive continuous improvement

Ensure the Ninja portfolio remains competitively positioned for sustainable growth and cultural relevance across Nordics and Benelux

Team Leadership & Cross-Functional Collaboration

Build, lead, and inspire a high-performing regional marketing team across Nordics and Benelux

Foster strong collaboration across Product Marketing, Media, Social, PR, Creative, Sales, and distributor partners to deliver integrated marketing impact

Develop team capabilities and nurture future leadership talent within the organization

What You'll Bring

Extensive experience in marketing, ideally within FMCG/CPG or consumer durables, with at least 5 years in a senior leadership role overseeing multiple markets

Deep understanding of Nordic and Benelux consumer behavior, cultural dynamics, and retail/media landscapes

Proven track record of successfully adapting and executing global marketing strategies within regional markets

Strong leadership presence with the ability to influence cross-functional stakeholders and senior executives

Demonstrated ability to build and develop high-performing teams

Commercially driven mindset with strong analytical and decision-making skills

Willingness to travel across Nordics, Benelux, and to global headquarters as required

Fluent in English; a Nordic or Dutch language is a plus

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:
Life At SharkNinja
Outrageously Extraordinary

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Aplyr's read

SharkNinja excels in creating high-performance kitchen and home appliances, attracting innovative thinkers and problem solvers eager to simplify everyday tasks.
Synthesized from recent postings & public sources

What's promising

•SharkNinja consistently delivers innovative products that resonate with consumers seeking efficiency.
•The company offers diverse roles across global markets, indicating robust international growth.
•SharkNinja's focus on high-performance products attracts talent interested in cutting-edge technology.

What to watch

•Limited public information about the company's work-life balance and employee satisfaction.
•The competitive consumer goods market may pressure SharkNinja's profit margins.
•Potential challenges in maintaining innovation pace as the company scales globally.

Why SharkNinja

•SharkNinja's emphasis on simplifying everyday tasks sets its products apart.
•The company leverages a strong global presence to reach diverse consumer bases.
•SharkNinja's focus on high-performance, innovative appliances differentiates it from traditional consumer goods companies.

Aplyr’s read is generated by AI from public sources. Was it useful?

About SharkNinja

SharkNinja

sharkninja.com

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SharkNinja is a consumer goods company specializing in innovative kitchen and home appliances, known for its high-performance products that simplify everyday tasks.