About the role
About SugarAI UK Limited
SugarAI is redefining CRM for the age of AI.
We’re delivering on the original promise of CRM—turning fragmented customer and revenue signals into clear, prioritized action. Instead of more dashboards or surface-level insights, we help teams focus on what matters most and know exactly what to do next.
More than two decades after our founding, we’re entering a new chapter with clarity and momentum—building intelligent, intuitive solutions that work within the flow of how teams actually sell and serve. We’re focused on solving complex, real-world challenges where relationships, context, and precision make all the difference.
Our global team is united by a shared commitment to impact, ownership, and continuous growth. We create an environment where thoughtful ideas move quickly, where people are trusted to lead, and where flexibility supports how great work gets done.
If you’re excited to help shape what’s next in AI-driven CRM—and build technology that drives real outcomes—we’d love to meet you.
The Account Executive (AE) will manage an assigned UK territory to drive revenue growth through direct sales to small and medium-sized enterprises (SMEs). This hybrid role combines office-based collaboration with remote working and is ideal for an experienced sales professional who can independently manage a territory while building strong internal and customer relationships.
The AE will own the full sales cycle, from outbound prospecting through to close and handover, with a focus on securing high-margin, long-term customers and increasing market share. This role reports directly to the Manager of New Business Sales and offers the opportunity to continue developing sales skills within a supportive, learning-driven organisation.
Aplyr's read
SugarCRM specializes in CRM software, aiming to streamline customer engagement and sales through automation, attracting tech-savvy professionals and sales strategists.
What's promising
- •SugarCRM's focus on automation offers significant efficiency gains for customer engagement.
- •The company has a strong emphasis on analytics to drive sales improvements.
- •Recent hiring for strategic roles indicates growth and investment in leadership.
What to watch
- •Limited public information about SugarCRM's financial performance could concern potential applicants.
- •Competition from larger CRM providers may impact market share and growth.
- •Rapid changes in technology require constant adaptation, which may be challenging.
Why SugarCRM
- •SugarCRM emphasizes open-source solutions, differentiating it from proprietary CRM systems.
- •The platform's focus on user-friendly interfaces enhances customer experience management.
- •SugarCRM's commitment to customization allows businesses to tailor the software to specific needs.
Aplyr’s read is generated by AI from public sources. Was it useful?
About SugarCRM
SugarCRM is a customer relationship management (CRM) software company that provides solutions to help businesses manage their customer interactions and data. Their platform focuses on enhancing customer engagement and improving sales processes through automation and analytics.
