Senior Officer, CE Product Management

Position Summary

Job Description Summary
This role is responsible for driving marketing strategy and execution for the assigned product category, including product launches, pricing, and channel development. It collaborates with cross-functional stakeholders to ensure alignment, while managing sales, budget, and overall performance to achieve business targets.

Role and Responsibilities

• Manages marketing of assigned product category including both basic product marketing needs and tactical responsibilities.

• Supports assigned local branch with marketing programs and promotions

• Bridges gaps between branch and Thailand Head Office to align with Global Operations Center

• Works with internal executives to determine annual strategic direction

• Implements and oversees all marketing initiatives within assigned product category including launching of new products

• Manages relationships with key internal (operations, logistics, supply chain, R&D, product allocation, etc.) and external partners (customers, trainers, agencies, third party companies, etc.)

• Manages marketing budget and oversees all marketing spending

• Creates and analyzes marketing strategies for local markets and evaluates price position strategies

• Evaluates channel marketing opportunities and executes appropriate marketing plans

• Determines appropriate partner margins

• Performs market research on assigned product category as needed

• Generates month-end inventory reports

• Reviews retail/distribution channel performance and manages accordingly

• Manages sales teams towards monthly and quarterly sales objectives and ensures strategic direction is implemented

• Prepares presentations to key partners on all products within assigned category

• Schedules and attends customer training meetings

• Prepares for and attends trade shows to promote products within assigned product category

• Sets marketing programs to shift aging inventory

• Generates performance reports to top management

• Other duties to be assigned as needed

Skills and Qualifications

• Develops professional expertise by complying with company policies and procedures

• Works on problems of moderate scope where analyzing situations or data requires a review on various factors

• Exercises judgment within defined procedures and practices to determine appropriate action

• Normally receives general instructions on routine work with detailed instructions on new projects or assignments

• Generally requires a bachelor's degree with a minimum 2 years related experience, or advanced degree without experience

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