Principal Product Manager - Amazon Ads, Advertiser Experience Frameworks

We're building the AI-powered agent experience for Amazon Ads — the intelligent interface that will change how millions of advertisers manage campaigns, analyze performance, and optimize strategy on Amazon. We need a Principal PM-T to own this vision.

Our team is the Advertiser Experience Framework team powering the Amazon Ads Console. We are building an agentic experience framework that fundamentally changes how advertisers interact with Amazon Ads, starting with conversational chat and evolving toward solutions that reason, plan, and act on behalf of advertisers. We have executive sponsorship, a growing team, and a greenfield opportunity to define a new product category.

As a Principal PM-T, you will own the product vision and experience strategy for how Amazon Ads' agent capabilities come together into a coherent advertiser experience — across your team's surfaces, dozens of partner teams launching agent-driven features, and cross-organizational initiatives integrating agent experiences across multiple Amazon organizations into a unified customer journey. You will identify the highest-value problems the agent should solve, define the shared patterns and frameworks that product teams across Ads build on, and produce strategy documents that frame this opportunity for leadership across Amazon.

This is a PM-T role, and the "T" matters. You bring technical depth that makes your product decisions better — you can lead architecture discussions, assess feasibility independently, and define integration contracts that engineering teams trust. You understand how large-scale web systems work and use that understanding to make product trade-offs that hold up at advertiser scale.

This is a horizontal role, and the ability to influence without authority at scale is its defining requirement. Your product decisions shape what dozens of teams build and how millions of advertisers experience AI across the Ads Console. You will drive synergy across PMs working on agent experiences throughout the organization, connect the dots between disparate team launches, and identify where the overall experience falls short even when individual features succeed.
You will need deep product instincts grounded in how advertisers actually work — campaigns, budgets, targeting, audiences, and performance measurement. You should either bring advertising domain knowledge or demonstrate a track record of ramping quickly in complex businesses.
You will also be on the forefront of how AI is transforming product management itself — how we define problems, evaluate non-deterministic systems, design experiments, and measure success. You will bring a practitioner's perspective: actively experimenting with new approaches and helping the PM community evolve.

A successful candidate will be deeply analytical, produce crisp written work at the highest bar, influence effectively at VP/SVP level, and synthesize complex cross-organizational inputs into clear strategic direction. You will drive OP1/OP2 planning, conduct competitive landscape analysis, and maintain a point of view on the industry that your leadership relies on.


Key job responsibilities
- Own the multi-year product vision for how agentic capabilities transform the Ads experience — beyond chat into proactive surfaces, ambient intelligence, and autonomous actions. Define the key problems the Ads Agent should solve across the ecosystem. Drive OP1/OP2 planning and produce strategy documents at L10 leadership bar.
- Lead technical product decisions with hands-on depth — architecture discussions, integration contracts, latency and availability trade-offs for global-scale web systems — earning engineering credibility through substance.
- Drive product strategy for a horizontal framework adopted by dozens of Ads teams — governance, standardization decisions, competing partner priorities — while maintaining a cohesive advertiser experience.
- Own experience strategy for integrating agent experiences across multiple Amazon organizations into a unified customer journey, navigating product and technical alignment across org boundaries.
- Drive PM synergy across the Ads organization — shared context, cross-team pattern identification, and evolution of product management practices for AI-native development.
- Define the trust and autonomy framework for agents. Conduct competitive landscape analysis informing strategic bets. Partner with science on evaluation frameworks and agent quality.
- Raise the bar for the PM community through mentorship, exemplary written work, and thought leadership on how AI transforms product development.

A day in the life
Your day moves between strategic altitude and technical depth. You review competitive intelligence and draft implications for Directors and VPs. You join architecture reviews with your engineering leader, engaging on latency budgets, API contracts, and gracef