About the role
Who We Are
WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.
EXECUTIVE DIRECTOR, ENTERPRISE GROWTH
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Business area |
WPP Enterprise Solutions - WPP Network Growth / Growth Architecture & Enterprise Sales |
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Level |
Executive Director |
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Location |
New York / East Coast US or London preferred; other major WPP hubs considered for exceptional candidates |
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Reporting line |
Head of WPP Network Growth, Head of Growth Architecture & Enterprise Sales, or relevant ES Growth leadership |
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Role type |
Senior revenue-facing growth leadership; client, GCL, agency and enterprise stakeholder engagement |
Role summary: The Executive Director, Enterprise Growth is a senior growth leader responsible for originating, qualifying and shaping the most strategically important ES opportunities across WPP relationships and direct enterprise pursuits. The role combines consultative selling, transformation strategy, executive relationship management and commercial leadership.
Role purpose
The Executive Director, Enterprise Growth turns senior market access, client signals and WPP relationship intelligence into high-quality ES growth opportunities. The role will work across WPP Network Growth and Growth Architecture to create momentum around complex client transformation opportunities and help move them from signal to qualified pursuit.
This role is intended for a senior leader who can operate credibly with Global Client Leads, agency CEOs, senior client stakeholders, consulting partners, technology leaders and ES capability heads. The person must be able to create clarity in ambiguous situations, shape the opportunity narrative, and mobilize the right experts around a live commercial path.
Core responsibilities
- Originate enterprise growth opportunities: Identify and progress high-value opportunities across existing WPP relationships, direct enterprise demand, senior stakeholder networks and strategic market signals.
- Lead senior client and internal engagement: Build trust with GCLs, agency leaders, WPP Media, WPP Creative, WPP Open, consulting, alliance partners and senior client stakeholders.
- Qualify and prioritize live opportunities: Assess client need, ES relevance, revenue potential, urgency, stakeholder access, winnability and the required path to activation.
- Shape complex transformation propositions: Translate ambiguous client problems into a clear ES opportunity narrative across CRM, commerce, CX, content, data, AI, platforms, marketing technology, managed services and operating model transformation.
- Drive pursuit strategy: Lead the pursuit strategy for priority opportunities, including problem framing, stakeholder mapping, commercial logic, solution direction, proof points and activation needs.
- Mobilize the right ES activation team: Pull in solution, commercial, technical, delivery, alliance and subject-matter expertise at the right point in the opportunity lifecycle.
- Create executive visibility: Provide clear leadership readouts on priority opportunities, blockers, decision points, commercial potential, next actions and escalation needs.
- Build the growth model: Help define how WPP Enterprise Solutions shows up to the network and to enterprise clients as a credible transformation and growth partner.
- Coach and raise the standard: Support MD and Group Director colleagues by setting a high bar for opportunity quality, client readiness, strategic thinking and commercial discipline.
Candidate profile
- Executive-level growth leader with a record of creating and converting large enterprise opportunities.
- Credible in complex matrix environments, able to work across consulting, technology, agency, platform, media, creative and client leadership groups.
- Commercially sharp, consultative and comfortable moving from strategy to pursuit execution.
- Strong executive presence with the ability to simplify complex transformation topics for senior client and internal audiences.
02 Aplyr's read
VML (Wunderman Thompson) is a global marketing agency excelling in digital strategy, attracting creative and tech-savvy professionals passionate about innovative advertising solutions.
What's promising
- •VML offers diverse roles in digital marketing and UX design, appealing to tech-savvy creatives.
- •The company invests in growth academies, fostering talent development in copywriting and art direction.
- •VML's global presence provides opportunities for international collaboration and career advancement.
What to watch
- •High competition for roles may limit opportunities for rapid advancement.
- •The fast-paced environment may lead to work-life balance challenges.
- •Limited public information about employee satisfaction and company culture.
Why VML Enterprise Solutions
- •VML emphasizes digital innovation, setting it apart in the traditional advertising space.
- •The company's growth academies highlight a commitment to nurturing emerging talent.
- •VML's global reach allows for diverse, cross-cultural project experiences.
Aplyr’s read is generated by AI from public sources. Was it useful?
03 About VML Enterprise Solutions
VML is a global marketing agency that specializes in digital marketing, advertising, and brand strategy.
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