About the role

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

Job description (heading) / Description du poste (titre)

To support SLHK's business growth in our MCI target audience, the AVP, Marketing & Brand role will lead the development and execution of a cohesive brand strategy, integrating marketing, partnerships, and insights-driven intelligence. The mission is to elevate Sun Life’s brand visibility and foster customer preference by delivering culturally resonant, trustworthy, and differentiated brand experiences in mainland China.

Preferred skills (heading) / Compétences particulières (titre)

Marketing, Branding, Social Media, Partnerships, Analytical

Qualifications (heading) / Compétences (titre)

10+ years in marketing, with 5+ years in senior leadership (Director/VP). Preferably have experience in Financial Services, InsurTech, or highly regulated industries.

Responsibilities (heading) / Responsabilités (titre)

Brand strategy
Integrate Marketing (online and offline)
Social media engagement
Sponsorship & Strategic Partnerships

Job Category:

Marketing

Posting End Date:

25/06/2026

Skills & Tags

marketing

Aplyr's read

Sun Life is a global financial services leader, attracting professionals in insurance and investment with a focus on innovation and international growth.
Synthesized from recent postings & public sources

What's promising

•Sun Life has a strong international presence, offering diverse career opportunities across various regions.
•The company invests in cutting-edge technology, hiring roles like AI Innovator and MLOps Engineer.
•Sun Life provides a wide range of roles, from actuarial to data governance, appealing to diverse skill sets.

What to watch

•The financial services industry is highly competitive, posing challenges for market differentiation.
•Regulatory changes in different countries can impact Sun Life's operations and strategic decisions.
•Economic downturns may affect demand for insurance and investment products, impacting revenue.

Why Sun Life

•Sun Life emphasizes innovation in technology, evident from roles like Manager, AI Innovator.
•The company offers a global career path, with significant operations in Asia and North America.
•Sun Life's focus on productivity and capability development is highlighted by dedicated leadership roles.

Aplyr’s read is generated by AI from public sources. Was it useful?