About the role

Aplyr's Quick Take

This role is about managing paid media operations for multiple brands, focusing on testing and optimizing marketing spend. You'll lead cross-functional teams, manage vendor relationships, and coordinate with marketing and finance to ensure data-driven decision-making. It's primarily an individual contributor role with a strong emphasis on project management and analytics.

Good fit

Ideal candidates have over 5 years of project management experience in digital marketing, particularly in paid media. A proactive communicator who thrives in a collaborative environment and can handle data analysis will do well here.

Worth noting

The role involves a significant amount of vendor management and requires a strong analytical mindset. Be prepared for a dynamic environment where responsibilities may shift beyond the initial job description.

Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, and our four Cornerstone brands.

The Cornerstone brands deliver inspirations that help customers enjoy, enhance and celebrate life. Cornerstone comprises four interactive, aspirational home and apparel lifestyle brands: Ballard Designs®, Frontgate®, Grandin Road® and Garnet Hill®.

This is a multi-faceted role with the following key responsibilities:

Day-to-day management of Paid Media Lab, supporting brand leads in identifying and executing high impact, scalable tests using Agile methodology.

LiftLab Media Mix Modeling Vendor Management - Manage vendor relationship, data integrity, business updates and reporting from LiftLab to assist in optimizing incrementality of marketing spend across four brands totaling over $100MM. Coordinate with Marketing and Finance functions outside of LiftLab to ensure MMM informed by latest demand plans, budgets, promotional calendars and other organizational shifts.

Program ownership of new business development within paid media, including opportunities in marketplaces, social selling and new ventures.

Critical Skills/Knowledge:

Project management

Proven ability to lead/influence cross-functional groups to achieve common goal(s) and drive performance.

Demonstrated understanding of core Digital Marketing KPIs.

Strong communication skills with ability and comfort in socializing performance data to all levels of the organization.

Analytical mind familiar with testing and measurement best practices

Strong critical thinking skills an absolute must; will be validating or challenging ideas within Paid Media Lab, advocating for Digital needs in cross-functional environment.

Qualifications:

Bachelor's Degree in Marketing, Finance or related field.

5+ Years project management experience in a business setting.

On-hands experience working within Paid Search, Paid Social channels highly preferred.

Experience working with Digital creative; basic understanding of different marketing channels and associated asset needs for each.

Strong attention to detail.

Comfort and willingness to act outside of job description as need arises.

Familiarity with digital marketing programs and terminology.

Proactive, positive, influential communicator.

Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.

QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at workwithus@qvcgrp.com for assistance.

If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.

Skills & Tags

Aplyr's read

QVC Group thrives on blending entertainment and retail, attracting those who excel in dynamic, customer-focused environments across diverse roles from tech to operations.
Synthesized from recent postings & public sources

What's promising

•QVC Group is a pioneer in video commerce, merging entertainment with shopping.
•The company offers diverse career paths, from tech roles to customer service.
•QVC's global reach provides opportunities for international career growth.

What to watch

•The retail sector faces volatility, impacting job stability.
•QVC's reliance on traditional TV may limit appeal to younger audiences.
•Intense competition in e-commerce requires constant innovation to maintain market position.

Why QVC Group

•QVC offers a distinctive shopping experience through a blend of live TV and digital platforms.
•The company has a strong emphasis on customer interaction and engagement.
•QVC's integration of entertainment into retail sets it apart from typical e-commerce platforms.

Aplyr’s read is generated by AI from public sources. Was it useful?