GTM Data Architect

Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical sales workflows, and close more deals with less effort. For more information, visit www.gong.io.

At Gong, you will join a company built on innovative products, ambitious goals, and passionate people. We are shaping the future of revenue intelligence and we want people who are excited to build what comes next. You will work with a team that dreams big, moves fast, and cares deeply about the craft and about each other. Here, transparency and trust are core to how we operate, and every person has the opportunity to make a visible impact. If you want to grow, stretch, and do work that truly matters, Gong is the place to do the best work of your career.

The GTM Data Architect owns the end-to-end strategy, governance, and execution of how data is orchestrated, enriched, controlled, and activated across the GTM organization. This role ensures that data is not just accurate, but usable, scalable, and embedded directly into workflows that drive adoption and performance. You will serve as the central owner of account and lead data strategy, bridging RevOps, Field Ops, Systems, Sales, Marketing, and AI/Automation teams to create a forward-looking, execution-ready data foundation.

RESPONSIBILITIES

• Data Orchestration Strategy
  • Own the holistic strategy for how data flows across systems (SFDC, enrichment tools, AI tools, Gong,etc.).
  • Define how data is created, updated, validated, enriched, and consumed across GTM workflows.
  • Ensure consistency, scalability, and clarity in data ownership and data movement.

• Enrichment Strategy

  • Design and own the enrichment framework (firmographics, technographics, intent, personas, buying groups, etc.).
  • Determine where enrichment happens, what tools are used, and how it is validated.
  • Balance automation, accuracy, cost efficiency, and business value.

• Lead Routing Stakeholder

  • Be the primary business partner and strategic stakeholder for lead routing logic.
  • Ensure routing rules align to segmentation, territories, verticals, and coverage models.
  • Partner closely with Marketing Ops, Field Ops and GTM Systems to ensure speed, accuracy, and transparency.

• Account Data Ownership

  • Serve as the business owner for account-level data integrity and partner with the territories team on account data requirements. 
  • Partner with the territory team and provide data supported recommendations on  account definitions, hierarchies, segmentation, industry classification, and account status logic.

• Process, Change Management & Communication

  • Own change management for any data model or process updates.
  • Create clear communication plans, documentation, and rollout strategies.
  • Ensure