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Senior Digital Planner

DentsuDentsu·Advertising & Marketing

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About the role

The purpose of this role is to assist the team in their day to day duties and coordination of campaigns and initiatives

Job Description:

Key Accountabilities:

  • Develop data-driven digital strategies and plans with reasonable findings from: Client brief, Competitor tracking, Audience analysis, Media approach, Media implementation, Budget & KPIs

  • Acts as the point of contact to all day-to-day operational inquiries while building trust and maintaining strong relationships with clients

  • Works with cross functional teams including Creative, Performance & Trading / Buying to ensure strategic & deployable plan & translate strategic vision into tactical solutions to ensure the performance of campaign

  • Campaign Reporting & Analysis

  • Other tasks as assigned by Line Manager

Requirement:

  • Minimum 3.5 years experience in digital media planning and execution

  • Strong client-facing & communication skills

  • Understanding of digital media ads platform (i.e., DV360, Google, Meta, TikTok,…) & tracking platform (i.e., CM360, Sizmek,…)

  • Be fluent in market & audience research tool (i.e., Euromonitor, GWI,…)

  • English Good command of spoken & written English and Vietnamese is a must

  • Detail-oriented, data-driven & solution-driven mindset

  • Responsive & able to work in high pressure environment and resolve client issues in high speed

  • Able to work collaboratively across teams

Location:

Ho Chi Minh City

Brand:

Time Type:

Full time

Contract Type:

Permanent
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Aplyr's read

Dentsu is a powerhouse in advertising, known for its data-driven strategies and digital transformation. It's ideal for those passionate about innovative marketing solutions.

Synthesized from recent postings & public sources

What's promising

  • Dentsu emphasizes digital transformation, positioning itself at the forefront of modern advertising.
  • The company offers diverse roles, providing opportunities for career growth across various marketing disciplines.
  • Dentsu's focus on data-driven strategies attracts clients seeking measurable marketing outcomes.

What to watch

  • The advertising industry is highly competitive, posing challenges for maintaining market share.
  • Rapid technological changes require constant adaptation, which can be demanding for employees.
  • Limited public information about employee satisfaction and work-life balance at Dentsu.

Why Dentsu

  • Dentsu integrates traditional and digital marketing, offering comprehensive solutions.
  • Its global presence allows for cross-cultural marketing strategies and insights.
  • Dentsu's commitment to innovation is reflected in roles like AI Motion Designer.

Aplyr’s read is generated by AI from public sources. Was it useful?

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About Dentsu

Dentsu USA is a leading marketing and advertising agency that provides integrated solutions to clients across various sectors, focusing on digital transformation and data-driven strategies.

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