About the role

Aplyr's Quick Take

This role is about managing and executing display advertising campaigns for clients, focusing on performance optimization and client communication. It's primarily an individual contributor position that requires hands-on work with campaign setup, analysis, and creative services.

Good fit

Ideal candidates have a background in digital marketing or advertising, with a few years of experience in account management or campaign execution. A proactive, detail-oriented working style will help someone thrive in this role.

Worth noting

The position emphasizes building strong client relationships and adapting to industry changes, which could be a good fit for someone who enjoys a dynamic work environment. The role is based in Chennai, which may limit applicants to those in or willing to relocate to that area.

The purpose of this role is to implement and execute Display campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets.

Job Description:

Key responsibilities:

Manages and executes display campaigns including, but not limited to account setup, organisation and management
Audits, reviews and analyses reports, leads optimisation efforts to meet campaign objectives
Leads creative services initiatives including creative specifications and competitive analysis
Contributes to weekly client calls
Monitors industry changes and translates those changes into actionable recommendations
Builds strong relationships across client services team and with client

Location:

DGS India - Chennai - Anna Nagar Tyche Towers

Brand:

Paragon

Time Type:

Full time

Contract Type:

Permanent

Aplyr's read

Dentsu is a powerhouse in advertising, known for its data-driven strategies and digital transformation. It's ideal for those passionate about innovative marketing solutions.
Synthesized from recent postings & public sources

What's promising

•Dentsu emphasizes digital transformation, positioning itself at the forefront of modern advertising.
•The company offers diverse roles, providing opportunities for career growth across various marketing disciplines.
•Dentsu's focus on data-driven strategies attracts clients seeking measurable marketing outcomes.

What to watch

•The advertising industry is highly competitive, posing challenges for maintaining market share.
•Rapid technological changes require constant adaptation, which can be demanding for employees.
•Limited public information about employee satisfaction and work-life balance at Dentsu.

Why Dentsu

•Dentsu integrates traditional and digital marketing, offering comprehensive solutions.
•Its global presence allows for cross-cultural marketing strategies and insights.
•Dentsu's commitment to innovation is reflected in roles like AI Motion Designer.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Dentsu

Dentsu

dentsu.com

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Dentsu USA is a leading marketing and advertising agency that provides integrated solutions to clients across various sectors, focusing on digital transformation and data-driven strategies.