Marketing Manager

Position Overview

Apex Skin is a rapidly growing skincare facility that empowers employees to deliver exceptional patient experiences. We are seeking an experienced Marketing Manager who brings strategic clarity, independent execution, and meaningful team leadership. This person will help set the direction for general dermatology growth and be accountable for results across every channel and touchpoint. 

This role spans brand, digital, public relations, print, media, internal communications, and regional office support. It requires someone who can move fluidly between high-level strategy and hands-on execution, mentor a small team toward measurable outcomes, and represent the marketing function with credibility across the organization. 

 

Schedule:

• Full time | Exempt
• Monday through Friday (occasionally some weekends)
• Hybrid schedule, must reside within a commutable distance to Beachwood, OH.

 

Essential Functions: 

Strategic Leadership & Independent Execution

• Develop and own the marketing strategy, aligned to revenue and growth goals across all 15 general dermatology locations
• Translate business objectives into prioritized marketing initiatives with clear timelines, owners, and KPIs
• Make independent decisions on channel mix, vendor selection, budget allocation, and campaign approach
• Identify gaps in brand presence, patient acquisition, or community visibility and build solutions proactively
• Serve as the senior marketing voice in cross-functional conversations with operations, clinical, and executive teams
• Manage key vendor relationships including negotiations, accountability, ongoing relationships
• Manage direct reports to execute key deliverables that align with overall business objectives and support cross functionally
• Create annual budget, maintain and project ongoing with ability to adapt as needed to address business changes and goals 

Team Leadership & Development

• Provide regular coaching, feedback, and development support to grow each team member's capabilities and impact
• Build workflows and accountability structures that enable the team to execute independently within defined lanes
• Establish and model healthy cross functional relationships
• Act as the connector between their work and core marketing strategy
• Shield the team from scope creep while advocating for appropriate resourcing and recognition
• Model the standards, communication style, and work ethic that reflect the Apex Skin brand internally 

Brand, Communications & Public Relations

• Own brand standards across all channels, materials, and communications, ensuring consistency at every patient and provider touchpoint
• Lead public relations strategy including press releases, media relationships, and brand announcements
• Manage reputation-sensitive communications with discretion and strategic intent
• Oversee production of photo and video content that reflects the brand and amplifies organizational impact
• Coordinate media opportunities, interviews, and earned coverage with local and regional outlets
• Develop and maintain templates and guidelines that scale brand consistency across the marketing team 

Digital Marketing & Performance

• Assist with strategy and optimization of digital marketing acros