Performance Marketing Manager (Remote)
Confirmed live in the last 24 hours
Komodo Health
Job Description
We Breathe Life Into Data
At Komodo Health, our mission is to reduce the global burden of disease. And we believe that smarter use of data is essential to this mission. That’s why we built the Healthcare Map — the industry’s largest, most complete, precise view of the U.S. healthcare system — by combining de-identified, real-world patient data with innovative algorithms and decades of clinical experience. The Healthcare Map serves as our foundation for a powerful suite of software applications, helping us answer healthcare’s most complex questions for our partners. Across the healthcare ecosystem, we’re helping our clients unlock critical insights to track detailed patient behaviors and treatment patterns, identify gaps in care, address unmet patient needs, and reduce the global burden of disease.
As we pursue these goals, it remains essential to us that we stay grounded in our values: be awesome, seek growth, deliver “wow,” and enjoy the ride. At Komodo, you will be joining a team of ambitious, supportive Dragons with diverse backgrounds but a shared passion to deliver on our mission to reduce the burden of disease — and enjoy the journey along the way.
The Opportunity at Komodo Health
Komodo Health is looking for a high-energy Performance Marketing Manager to join our Marketing team, reporting to the Head of Revenue Marketing. We are looking for a "strategic doer" who can build high-level plans and then jump into the platforms to execute them.
You will be the engine behind our digital growth, managing our media agency and ensuring our advertising dollars drive real results across all channels. You’ll use targeted signal to reach the right audiences with precision, turning our budget into a measurable impact on our mission to reduce the global burden of disease.
Looking back on your first 12 months at Komodo Health, you will have:
- Built a paid media engine that converts, with measurable improvements in cost-per-lead and conversion rates across the funnel compared to the prior year.
- Provided a clear view of paid media ROI that connects ad spend to pipeline and revenue.
- Implemented significant AI based improvements and automation to our paid media process.
These are the essential job duties you will be responsible for …
Campaign Execution
- Own the Platforms: Primary expert in the "cockpit" for channels like LinkedIn and Google Ads.
- Campaign Optimization: Optimize campaigns daily to drive high-quality results and a measurable return on investment (ROI).
- Targeting Precision: Use intent signals (like 6sense) and our proprietary data to target the Life Science accounts and decision-makers that need our solutions.
- Lead Generation: Run target acquisition programs to acquire new leads within the Life Sciences industry.
Conversion
- Test & Learn: Lead the strategy for A/B testing ad copy, creative assets, and landing pages to ensure we are constantly improving our conversion rates.
- Landing Pages: Create landing pages and perform Conversion Rate Optimization (CRO).
- Customer Journey: Partner closely with the Website team and vendors to ensure a seamless "click-to-customer" journey.
Strategic Partnerships & Growth
- Agency Management: Manage our outside media agency, holding them accountable for high-quality work and budget alignment.
- Data Storytelling: Partner with our Analytics lead to turn complex spreadsheets into clear stories about performance, ROI, and growth opportunities.
- Budget Ownership: Take full ownership of channel budgets and resource allocation across brands and channels to achieve the organization’s objectives.
- Measure and report paid campaign performance against key performance indicators (KPIs), providing strategic recommendations that drive continuous improvement.
- Future-Proofing: Review and recommend new paid advertising technologies and platforms; build business cases and pro forma projections for new and creative paid digital marketing cha
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