Field Marketing Manager, Startups

About the role

Anthropic is hiring a Field Marketing Manager dedicated to the Startups segment — the fastest-growing customer segment we serve, and one we believe will define how the next generation of AI-native companies adopts and builds with Claude. You will own the field marketing strategy and end-to-end execution for startups in the US, partnering closely with our Startup Sales and Partnerships teams and with the world's leading VCs and accelerators.

This is a builder role. Field Marketing at Anthropic is a small, scrappy team and Startups is greenfield — there is no existing playbook for you to inherit. You will design the event calendar, build the VC partnership motion, run founder dinners and Demo Day activations, and create the playbooks that scale across our startup motion.

Responsibilities

• Own the US Startups field marketing calendar end-to-end — strategy, planning, execution, and measurement

• Build co-marketing partnerships with tier-1 VCs and accelerators (YC, Lightspeed, Accel, a16z, Sequoia and others), including Demo Day activations and portfolio engagement programs

• Design and run founder-facing event formats — founder dinners, salons, hackathons, technical workshops, office hours — that build relationships and generate qualified pipeline

• Partner closely with Startup Sales and BDRs on pre-event targeting, during-event engagement, and post-event follow-up to convert attention into pipeline

• Build operational playbooks (founder dinner kit, Demo Day activation kit, hackathon kit) that the Field Marketing team can scale across regions and segments

• Establish baseline metrics, dashboards, and ROI reporting for all startup field programs

• Be the face of Anthropic in the startup ecosystem — credible with founders, with VCs, and with technical audiences

What we are looking for

• 7+ years of experience spanning a blend of Field Marketing, Demand Generation, ABM, Events at B2B technology companies, with at least 2 years in Field Marketing

• Direct startup-segment experience — you have built and run programs targeting startups, founders, and developers as your primary audience, not as an enterprise field marketer who occasionally touches startups

• End-to-end ownership of field marketing events and programs, hands on in both strategy and execution - this is a 0-1 building role with very little foundation in place

• Repeat success across multiple companies — we are looking for a pattern of impact, scaling field or demand generation programs in different environments, not a single-company tour (however strong the brand)

• VC and accelerator ecosystem fluency — existing relationships with tier-1 VCs, knowledge of Demo Day rhythms, comfort in founder rooms

• 0-to-1 builder DNA — you've built a field marketing motion from scratch (or rebuilt one), and you also have scaled-company tenure that grounds you operationally

• Tight sales alignment — you've worked shoulder-to-shoulder with AEs and BDRs on account targeting, pre-event outreach, and post-event follow-up

• Operational rigor — you can stand up vendor management, registration, follow-up workflows, and ROI dashboards without being asked

• Technical credibility — you can review technical event content, brief technical speakers, and hold your own with founder/CTO audiences

Strong candidates may also have

• Direct relationships with YC, Lightspeed, Accel, a16z, or Sequoia

• AI/ML field marketing experience (OpenAI, Cohere, Hugging Face, etc.)