About the role

Aplyr's Quick Take

This role is for an Assistant Brand Manager focused on supporting marketing campaigns for a pet food brand. You'll analyze data, execute marketing plans, and collaborate with various teams to enhance brand visibility and performance. It's primarily an individual contributor role with some project management responsibilities.

Good fit

Ideal candidates have a background in marketing, particularly in consumer packaged goods, and are comfortable with both traditional and digital marketing strategies. Strong organizational skills and a proactive attitude are essential.

Worth noting

The position emphasizes collaboration across multiple teams and includes responsibilities for professional-facing initiatives, which is somewhat unique for an Assistant Brand Manager role. The company values sustainability and has a long-standing reputation in the pet care industry.

Job Description:

Mars: Where your Tomorrow Starts Today!

Mars is a family-owned business that has been making products for people and their pets for more than 100 years. We’re behind some of the best loved brands in the world including MARS®, SNICKERS®, EXTRA®, ECLIPSE®, PEDIGREE®, WHISKAS®, DOLMIO®, BEN’S ORIGINAL ® MASTERFOODS ® and ROYAL CANIN® ORIJEN® ACANA® we are dedicated to making a positive impact on people and the planet.

Join us in building a sustainable future where people, communities, and the planet can truly thrive.

About the role:

This role will be working for our Mars Petcare segment, where we make life better for pets and their owners. Are you ready to make your mark on one of the world’s most loved pet food brands? Mars is looking for an Assistant Brand Manager to support the ADVANCE Marketing team across full 360 campaigns—traditional, digital, and everything in between.

Role Title: Assistant Brand Manager
Location: Melbourne, Victoria
Hours: Permanent, Full time
Reporting to: Portfolio Director - Super Premium

What you’ll do

Drive insights to action: Analyze market, category, competitor, and consumer data to inform ADVANCE Chilled brand strategies and campaigns.
Execute standout campaigns: Support 360° marketing plans, NPD launches, and innovation projects, ensuring flawless delivery and measurable results.
Collaborate & influence: Work across Brand, Shopper, Professional Services, and digital teams to bring ideas to life and maximize campaign impact.
Lead professional-facing initiatives: Coordinate events, merchandise, and trade materials to engage and support the Professional Services team across ANZ.
Optimize & improve: Manage budgets, track performance, lead social media content, and extract insights to refine future brand activity.

Your unique ingredients

Bachelor of Business (preferably with a Major in Marketing including digital exposure and expertise)
CPG branded experience, implementing brand campaigns across many marketing elements including traditional, digital paid and organic, events.
Well organized, successful at prioritization, attentive to details, and a clear communicator
Action Oriented. Takes initiative, entrepreneurial, can hit the ground running and move projects forward right from the start.
Nice to haves: Digital community management, animal or food health background, NPD Innovation experience

Why you’ll love working for Mars:

Purpose: Help craft beloved brands with a legacy of over 100 years of local manufacturing making products that people and pets will love all while helping to build a more sustainable future.
People: A culture that values your contributions, fosters leadership, and recognises the impact you make. Your work truly matters here.
Development: Shape your career with personalised development and real opportunities to grow from day one.
Enjoy a team and business environment that is invested in helping you manage and grow your energy for work and life.

Aplyr's read

Mars is a diverse global powerhouse in confectionery, pet care, and food, attracting talent in manufacturing, sales, and technical roles.
Synthesized from recent postings & public sources

What's promising

•Mars offers a wide range of career paths across multiple sectors, including food, pet care, and confectionery.
•The company invests in employee development through programs like the Mars Young Professionals Program.
•Mars provides opportunities for global mobility and cross-functional career growth.

What to watch

•The company's large size may lead to bureaucratic decision-making processes.
•Limited public information about Mars' work-life balance policies.
•Mars' global operations may require frequent travel or relocation for some roles.

Why Mars

•Mars is family-owned, allowing for long-term strategic planning without shareholder pressure.
•The company is known for its iconic brands like M&M's and Snickers, offering strong brand recognition.
•Mars emphasizes sustainability and responsible sourcing in its operations.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Mars

Mars

mars.com

View company

Mars, Incorporated is a global manufacturer of confectionery, pet care, and food products, known for brands like M&M's, Snickers, Pedigree, and Whiskas.