About the role

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.

The Role You’ll Play

We’re looking for an entrepreneurial, commercially minded community leader to strengthen and grow ClassPass’s partner community across Europe.

Reporting to the Regional Director, this role sits at the intersection of partner community, partner marketing, and regional brand activation, with a focus on increasing partner engagement and sentiment, and improving marketplace health.

You’ll thrive here if you enjoy building programs from scratch, collaborating across teams, and turning partner insights into action.

Build and run partner community programs and events across Europe from concept through post-event reporting
Identify, evaluate, and coordinate event opportunities (conferences, partner-led events, local community moments) where ClassPass should attend, sponsor, or activate
Create structured partner feedback loops (surveys, roundtables, advisory groups) and translate insights into clear recommendations for Product, Operations, Sales, and Account Management
Develop partner advocacy by spotlighting high-performing partners through case studies, testimonials, ambassador initiatives, and speaking opportunities
Support local partner marketing and social amplification by coordinating local social plans and content opportunities that increase partner visibility
Drive regional brand partnerships and co-marketing initiatives with clear goals, aligned stakeholders, and measurable outcomes
Partner with PR to identify strong stories, partners, and moments, and coordinate thought leadership opportunities
Deliver partner appreciation and recognition moments that strengthen sentiment and deepen relationships

Experience You Bring

2+ years of experience in community management, partnerships, partner marketing, business development, or related roles (ideally within a two-sided platform, tech, lifestyle, or fitness environment)
Fluent in German and English (written and spoken)
Experience planning and executing events, programs, or community initiatives end-to-end, including logistics and outcomes reporting
Experience building and managing brand partnerships or co-marketing initiatives, including stakeholder alignment and tracking results
Strong relationship-building and communication skills, with confidence engaging external partners and collaborating cross-functionally
Comfort operating in ambiguity and building from a blank slate
A self-driven, highly organised working style, with the ability to manage multiple projects in a fast-paced environment
Familiarity with the European media and partnership landscape is a plus

Have we piqued your curiosity?

Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.

The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at The Company, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our California Applicant Privacy Notice or International Applicant Privacy Notice (as applicable).

Skills & Tags

go ai ios data product marketing sales

Aplyr's read

ClassPass connects fitness enthusiasts with diverse classes and wellness experiences, attracting dynamic individuals in sales, product management, and engineering roles.
Synthesized from recent postings & public sources

What's promising

•ClassPass offers a flexible membership model appealing to fitness enthusiasts.
•The company provides access to a wide variety of fitness classes and wellness experiences.
•Recent hiring in diverse roles indicates growth and expansion into new markets.

What to watch

•The fitness industry is highly competitive, posing challenges for ClassPass.
•Dependence on partner studios may limit control over service quality.
•Economic downturns could impact consumer spending on fitness memberships.

Why Classpass

•ClassPass aggregates diverse fitness and wellness options under one membership.
•The platform's flexibility allows users to explore new fitness experiences easily.
•ClassPass's international presence offers opportunities for cross-market collaboration.

Aplyr’s read is generated by AI from public sources. Was it useful?