Brand Manager, Marketing Innovation – Limited Assortment

Brand Manager, Limited Assortment 

About Us 

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands. 

We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Planters, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others. 

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious! 

Our Culture of Ownership, Meritocracy & Collaboration 

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day. As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress. 

Position Summary 

We're seeking a seasoned Brand Manager of Limited Assortment to join our team and help lead the development and execution of the Limited Assortment channel strategy and innovation across the Kraft Heinz portfolio. As the Brand Manager, you will be responsible for driving business growth and innovation across the Limited Assortment channel, such as Club, Dollar, Value and Convenience stores. You will work closely with cross-functional teams including R&D, Platform Marketing, Supply Chain Development, Sales and Finance, focusing on commercializing ideas from concept to reality. You will set the vision and agenda for Kraft Heinz within the Limited Assortment channel, identifying opportunities to drive consumer engagement, increase sales, and improve profitability. Your expertise in consumer brand management and Limited Assortment channel sales will be essential in developing and executing a comprehensive strategy that meets the needs of our customers and consumers. 

Key Components of the Role 

• Build and execute growth strategies tailored to the unique constraints and opportunities of Limited Assortment retail, with a focus on maximizing shelf impact through new product, format and packaging innovation. 

• Identify and define Limited Assortment innovation opportunities through consumer and channel insight analysis; translate into actionable direction for product, pack and positioning  

• Translate strategy to clear briefs that reflect clear value, fit the channel and resonate with target consumers and own decisions around size, count and design positioning, balancing brand identity with Limited Assortment constraints  

• Lead components of commercialization process including graphics, internal/external communication, sampling and creation of compelling sell-in-stories that highlight incremental consumer and retailer value.  

• Drive simplified go-to-market strategies including pricing, promotion and merchandising to meet retailer and shopper needs.  

• Leverage syndicated data to assess brand/channel performance, identify whitespace and define channel specific value propositions.  

• Own strategic input into the P&L, supporting profitability, volume and market share growth goals through efficient adaptation  

• Collaborate with Finance/Revenue Management to define competitive price-pack-architecture aligned to channel pricing constraints. 

Qualifications 

• Engaged experience in Business, Marketing, or related field; MBA with Marketing emphasis preferred 

• Demonstrated ability in product management or brand management role, preferably demonstrated successful innovation launches 

• Strong storyteller and collaborator with the ability to blend art and science 

• Prior experience managing a P&L preferred 

• Ability to influence management, lead cross-functional teams, handle simultaneous projects, and work through others 

• Marketing passion – enthusiasm for consumer marketing, culture, new product ideas, and trends 

• Advanced communication and simplification skills – ability to synthesize data/insights in order to tell and sell a story 

• Excellent execution – propensity to move with speed/agility, fueled by an ownership mindset and advanced time management skills