Senior Director, Restaurant Marketing

With millions of diners, 60,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion. 

 

Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture.

 

The Role
OpenTable is seeking a Senior Director of B2B Marketing to lead and scale our end-to-end marketing strategy for restaurant partners. This is a high-impact leadership role for a strategic operator who can connect brand and demand into a single, full-funnel growth engine.

 

You’ll define the vision from awareness through pipeline, conversion, adoption, expansion, and retention—translating business strategy into compelling creative, scalable programs, and measurable revenue impact. You’ll lead a large, multidisciplinary team and serve as a senior partner to Sales, Product Marketing, and Partnerships.

 

What You’ll Own

• Full-Funnel B2B Strategy: Define and execute a comprehensive marketing strategy that drives awareness, pipeline growth, conversion, customer engagement, and retention.

• Brand Leadership: Elevate OpenTable’s B2B brand—sharpening positioning, narrative, and differentiation across all channels and audiences.

• Demand Generation: Build and scale integrated demand programs that create predictable pipeline and accelerate revenue growth.

• Creative Direction: Translate strategy into clear, inspiring creative briefs that fuel breakthrough campaigns and consistent storytelling.

• Team Leadership & Scale: Lead, mentor, and grow a large B2B marketing organization across brand and demand functions, establishing high standards for performance and accountability.

• Cross-Functional Influence: Partner closely with Sales, Product Marketing, Finance, and Partnerships to align marketing investments with business goals and revenue outcomes.

• Performance & Measurement: Establish rigorous measurement frameworks to optimize performance across the funnel and clearly tie marketing impact to revenue.
   

What You Bring

• 15+ years of B2B marketing experience with significant leadership scope.

• Deep expertise across brand marketing and demand generation in a SaaS, marketplace, or platform business.

• Proven success owning and scaling full-funnel marketing strategies tied to revenue outcomes.

• Experience leading and developing high-performing teams.

• Strong strategic instincts paired with operational rigor and execution excellence.

• Exceptional storytelling, creative judgment, and executive presence.

• Highly data-driven with a track record of measurable growth impact.

 

Benefits and Perks

• Work from (almost) anywhere for up to 20 days per year

• Focus on mental health and well-being:

  • Company-paid therapy sessions through SpringHealth

  • Company-paid subscription to Headspace

  • Annual company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)

• Paid parental leave

• Generous paid vacation + time off for your birthday

• Paid volunteer time

• Focus on your career growth: