About the role
Who We Are
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
Roles and Responsibilities:
• Strategic Leadership & Planning:
- Setting strategic goals and ensuring alignment with overall agency objectives.
- Collaborate with the Chief Strategy Officer and Office Head in shaping the agency's overall strategic direction.
- Conduct thorough market research and analysis to uncover insights that inform the development of effective advertising strategies.
• Campaign Development:
- Deep dive into analysis of Category, Competition, Consumer, Culture & Brand to come up with & articulate unique, differentiated insights.
- Create an integrated strategy platform for campaigns/pitches that will serve as an ideal springboard for creative team.
- Lead the development of strategic briefs that guide creative teams in the ideation and execution of impactful campaigns.
- Ensure that strategic plans align with client objectives, target audience insights, and market trends.
• Data and Analytics:
- Utilize data-driven insights to inform strategic recommendations and optimize campaign performance.
- Stay informed about industry trends, emerging technologies, and new tools that can enhance the effectiveness of account planning processes.
• Client Collaboration & Presentations:
- Build and maintain strong relationships with clients, understanding their business goals, challenges, and market dynamics.
- Present strategic plans and insights in a compelling and persuasive manner.
- Lead strategic discussions with clients, providing insights and recommendations that drive effective advertising strategies.
- Effectively communicate the rationale behind strategic recommendations and demonstrate how they align with clients' business goals.
• People Management:
- Partner and collaborate with other teams, including Creative, Account Management, and Media, to ensure seamless integration of strategic plans.
Skills and Competencies
- Graduate/Post-Graduate in Marketing, Advertising, Business, or a related field with 12+ years of experience in strategic planning within a mainline advertising agency.
- Proficiency in utilizing data and analytics to drive insights and decision-making.
- In-depth understanding of market research, consumer behavior, and advertising trends.
- Strong leadership, interpersonal and people management skills.
- Ability to think creatively and strategically to solve complex business challenges.
- Executive level presentation
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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Aplyr's read
VML (Wunderman Thompson) is a global marketing agency excelling in digital strategy, attracting creative and tech-savvy professionals passionate about innovative advertising solutions.
What's promising
- •VML offers diverse roles in digital marketing and UX design, appealing to tech-savvy creatives.
- •The company invests in growth academies, fostering talent development in copywriting and art direction.
- •VML's global presence provides opportunities for international collaboration and career advancement.
What to watch
- •High competition for roles may limit opportunities for rapid advancement.
- •The fast-paced environment may lead to work-life balance challenges.
- •Limited public information about employee satisfaction and company culture.
Why VML (Wunderman Thompson)
- •VML emphasizes digital innovation, setting it apart in the traditional advertising space.
- •The company's growth academies highlight a commitment to nurturing emerging talent.
- •VML's global reach allows for diverse, cross-cultural project experiences.
Aplyr’s read is generated by AI from public sources. Was it useful?
About VML (Wunderman Thompson)
VML is a global marketing agency that specializes in digital marketing, advertising, and brand strategy.
