About the role

Aplyr's Quick Take

This role is about leading e.l.f. Cosmetics' marketing strategy for Canada and Mexico, focusing on expanding brand presence and improving retail performance. It's a senior-level position that requires strategic thinking and cross-functional collaboration, making it more of a managerial role than an individual contributor one.

Good fit

Ideal candidates will have significant experience in marketing, especially in international markets, and a strong understanding of consumer behavior. A strategic mindset and the ability to work across teams are crucial for success here.

Worth noting

The company offers a competitive compensation package with bonuses and equity, plus a flexible work environment. However, the role's specific day-to-day responsibilities are not clearly defined in the posting.

About the Company

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.

In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 29 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us

Position Summary:

At e.l.f. Cosmetics, we believe in breaking boundaries—geographically, culturally, and creatively. As Associate Director, Americas, Go-To-Market, you will lead the strategic vision, market expansion, and commercial execution for two of e.l.f.’s fastest-growing international markets, shaping how the brand shows up across Canada and Mexico at scale.

This role will serve as the regional marketing leader responsible for translating global priorities into locally resonant, high-impact go-to-market strategies that accelerate brand growth, deepen consumer engagement, and strengthen retail performance. You will operate as the connective force between global brand strategy and regional execution—driving market relevance, launch excellence, and commercial outcomes across every touchpoint.

The ideal candidate is a highly strategic, action-oriented leader with strong cross-functional influence, deep market understanding, and the ability to move seamlessly from long-range planning to flawless execution in a fast-growth environment.

Skills & Tags

go ai marketing sales

Aplyr's read

Elf Beauty stands out in the cosmetics industry for its commitment to affordable, high-quality products and its diverse, inclusive work environment.
Synthesized from recent postings & public sources

What's promising

•Elf Beauty offers a wide range of affordable, high-quality cosmetics.
•The company is committed to diversity and inclusivity in its product offerings.
•Elf Beauty's recent hiring indicates growth in international markets and digital operations.

What to watch

•The cosmetics industry is highly competitive, posing challenges for market share growth.
•Elf Beauty's focus on affordability may pressure profit margins.
•Limited public information about employee satisfaction and company culture.

Why Elf Beauty

•Elf Beauty uniquely combines affordability with quality in its cosmetics.
•The brand is known for its inclusive product range catering to diverse consumer needs.
•Elf Beauty's strategic hiring in digital and international roles suggests a forward-thinking approach.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Elf Beauty

Elf Beauty

elfcosmetics.com

View company

e.l.f. Cosmetics is a cosmetics brand known for its affordable and high-quality makeup products. The company focuses on providing a wide range of beauty products that cater to diverse consumer needs.