About the role

Aplyr's Quick Take

This role is about leading field marketing efforts in the Asia-Pacific region, focusing on generating leads and revenue through events, account-based marketing, and partnerships. It's an individual contributor position that requires strategic planning and execution of marketing campaigns aligned with sales goals.

Good fit

Ideal candidates have 3-5 years of experience in field marketing or demand generation, particularly in APJ markets. A strong analytical mindset and experience with event planning are crucial, along with the ability to collaborate across teams.

Worth noting

The role emphasizes a collaborative approach with sales and global marketing teams, and there's a focus on measurable results. Candidates without prior security experience are still encouraged to apply, which may indicate a more accessible entry point for those new to the industry.

At Vanta, our mission is to help businesses earn and prove trust. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it.

As the Field Marketing Manager for APJ at Vanta, you'll own and execute our field marketing strategy across Australia, New Zealand, Japan, Singapore, and Southeast Asia—driving pipeline generation and revenue acceleration in one of our fastest-growing regions.

The Growth Marketing team drives demand generation, pipeline creation, and revenue acceleration across all Vanta markets. The APJ team specifically focuses on establishing Vanta as the leading Trust Management Platform across Asia-Pacific, building market presence in key territories and generating qualified pipeline that enables our sales teams to exceed growth targets.

This role will develop and execute integrated marketing campaigns including events, ABM programs, partner co-marketing, and digital initiatives that directly contribute to bookings and revenue. You'll work closely with regional sales leadership, global marketing teams, and strategic partners to amplify Vanta's presence and drive measurable business impact across the region.

What you’ll do as a Field Marketing Manager at Vanta:

Develop and execute comprehensive regional field marketing strategy aligned with sales objectives and revenue targets
Plan and manage high-impact events including executive roundtables, industry conferences, and virtual experiences that generate pipeline
Implement account-based marketing strategies for high-value target accounts across APJ markets
Lead strategic partnerships and co-marketing initiatives with technology ecosystem partners (AWS, Google Cloud) and channel partners
Analyze marketing performance data and optimize campaigns using Salesforce, HubSpot, and analytics tools to demonstrate ROI

How to be successful in this role:

3-5 years of field marketing or demand generation experience with demonstrated expertise in APJ markets
Proven track record of pipeline generation and revenue impact with measurable results
Strategic event planning and execution experience managing conferences, roundtables, and partner marketing programs
Strong analytical capabilities with proficiency in Salesforce, HubSpot, and marketing analytics platforms
Exceptional cross-functional collaboration skills partnering with sales teams and marketing stakeholders
Experience in B2B SaaS, cybersecurity, compliance, or enterprise software industries preferred
Based in Sydney, Australia
Preferred: Bachelor's degree in Marketing, Business, Communications, or related discipline
Open to using AI to amplify their skills and strengthen their work - demonstrating curiosity, a willingness to learn, and sound judgment in applying AI responsibly to improve efficiency and impact

What you can expect as a Vanta'n:

Industry-competitive salary and equity
Healthcare stipend towards health insurance for you and your dependents
16 weeks paid Parental Leave for all new parents
Health & wellness stipend
Remote workspace, internet, and cellphone stipend
Commuter benefits for team members who attend the office
20 days of Annual Leave per year
9 company-paid holidays
Virtual team building activities, lunch and learns, and other company-wide events!
Offices in SF, NYC, Lon

Skills & Tags

go rust aws ai ios data analytics marketing

Aplyr's read

Vanta specializes in compliance automation, attracting professionals focused on security, AI, and global market expansion.
Synthesized from recent postings & public sources

What's promising

•Vanta offers a robust platform for automating compliance, easing the certification process for companies.
•The company is expanding globally, with roles in APAC, EMEA, and North America.
•Vanta invests in AI transformation, indicating a forward-thinking approach to technology.

What to watch

•The compliance market is competitive, with many players offering similar solutions.
•Rapid global expansion could strain resources and affect service quality.
•Limited public information about company culture and employee satisfaction.

Why Vanta

•Vanta focuses on continuous monitoring, setting it apart in the compliance automation space.
•The platform supports achieving and maintaining major certifications like SOC 2 and ISO 27001.
•Vanta's recent hires indicate a strong emphasis on AI and global market strategy.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Vanta

Vanta

vanta.com

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Vanta is a compliance automation platform that helps companies streamline their security and compliance processes. By providing tools for continuous monitoring and reporting, Vanta enables businesses to achieve and maintain certifications like SOC 2 and ISO 27001, ultimately enhancing trust with customers and partners.