Senior Social Data Analyst

THE ROLE 

You'll be the person the studio turns to when they need to understand what the data is telling them and what to do about it. From weekly content performance to campaign post-mortems, audience deep-dives to competitive benchmarking, you'll deliver best-in-class social performance insight that delivers robust and actionable learnings for social teams and practices. 

This isn't a role that sits in a silo producing dashboards. You'll be embedded in the creative and strategic process, ensuring data informs briefs, shapes content decisions, and proves the value of the studio's work. We're looking for someone who combines analytical rigour with strong communication skills, someone who can spot the story in the data and tell it in a way that moves people to act. Success means insight that visibly improves the work: content that performs better, strategies that are sharper, and a client team that trusts data to guide decisions. 

 

WHAT YOU'LL DO 

Performance Analysis and Reporting 

• Deliver regular social insight reporting, build measurement frameworks and social benchmarking, informing social strategies and future recommendations
• Carry out analysis and audits of Dove's social channels to understand effectiveness and identify platform, content, and audience insight recommendations
• Bring together social data from different sources to build meaningful and actionable output like audience segments, content pillars, and format effectiveness that inform what experiences and content we serve
• Track and report on campaign performance across organic, paid, influencer, and UGC content, connecting activity to measurable outcomes in engagement, reach, brand sentiment, and consideration

Insight and Strategy 

• Use social listening tools to track brand reputation, audiences, and content, as well as brand reputation and crisis management, to identify emerging cultural trends, opportunities, and threats
• Translate performance data and audience insight into clear, actionable recommendations that directly inform content strategy, creative briefs, and publishing decisions
• Conduct competitive and category analysis within beauty and personal care, identifying where Dove is outperforming and where there are gaps to close
• Partner with strategists and social media managers to ensure data is embedded in the planning process, not just the review process

Measurement Innovation 

• Identify new, innovative ways to measure effective social activity, including but not limited to custom metrics, measurement approaches, and AI-driven or agentic automated reporting solutions
• Embed best practice measurement, reporting, and insight generation at the heart of all the studio's work
• Develop tailored measurement approaches for different conte