Marketing Specialist

Realize your potential by joining the leading performance-driven advertising company!

We are looking for a smart and driven Japan Marketing Specialist to support the growth targets for the region. With a strong and dedicated team, the Japan business has grown fast - we have exclusive and long term partnerships with leading Publishers and Advertisers across Japan.

The Japan Marketing Specialist role is a full-time position, and sits within the APAC Marketing team. It requires the candidate to collaborate closely and work alongside the APAC Marketing Team and to further collaborate with the Japan business teams and other cross functional departments. The position aims to execute regional marketing projects to further drive business growth in the region, allowing you to drive your own journey with us long term.

We’re looking for a candidate with a can-do attitude that has excellent collaboration and written communication skills, and a drive to learn!

Responsibilities and skills:

• Collaborate effectively with cross functional teams to execute projects within the Japan Marketing strategy and plan. Work closely with multiple stakeholders from Sales, Account Management and Marketing to understand business goals and execute on marketing objectives in a timely manner.
• Create and deliver gifting initiatives to build customer loyalty, by managing supplier relationships and procurement processes for gifts and corporate merchandise, liaising with the Design team and aligning reliably with the Geo Marketing team APAC team to ensure the availability of promotional items across the region
• Localize global Marketing materials to enhance Sales conversations and cycles, ensuring accuracy, cultural relevance, and linguistic appropriateness for the Japanese market. This includes adapting messaging, visuals, and calls to action.
• Grow understanding of Content Marketing processes for blog and social channels, and create meaningful campaigns in collaboration with the content team to create case studies and examples that solidify Taboola’s impact and positioning in the Japanese Market
• Develop and localize press releases in alignment with global announcements, ensuring relevance for the Japanese market. Work closely with the local PR agency to ensure timeline translation and distribution of the PR announcements. Organise research to gauge brand reach and lift through research agencies.
• Contribute to creating an impactful presence at industry events by managing sourcing, logistics, and collateral alignment for both mid-sized and major events to raise awareness and generate demand.
• Co-create and support hosted events for customer education and retention activities in Japan by managing sourcing, logistics, stakeholder and collateral alignment.
• Develop a deep understanding of Taboola’s product positioning, core advantage and unique offering.
• Gain strategic insights into marketing activities and their business impact by supporting data and reports analysis using various platforms and tools, like Salesforce and QlikSense.

Requirements:

• Native Japanese speaker & fluent in English
• 3+ years of experience in working in Marketing in a B2B company or equivalent
• Excellent written and verbal communication skills, is able to give context to global content in a localised manner and ensure relevance for the Japanese audience
• Solution-oriented problem solver and learner
• A team player, and comfortable to align and collaborate closely with cross functional teams
• Organizational skills and content marketing are a plus
• Comfortable working with remote, international teams while being based in the Tokyo office under a hybrid work model

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What is Taboola?
Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale.

Taboola works with thousands of businesses who advertise directly on Realize, Taboola’s powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola’s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.

Why choose Taboola?

Working at Taboola gives you the chance to be part of building something unique. We are a company that embraces diversity and change, with enormous potential for growth and that offers a challenging yet collaborative working environment, where you will always feel valued and be given every opportunity to make a name for yourself. With an office culture that’s international, social and supportive, Taboola offers generous benefits, lunch options at the offices, stock options, charity days, etc. to name just a few.


So, if you’re ready for a new challenge in a company with like-minded creative individuals, a fast pace and endless opportunities with exciting brands, why not come and see what we’re all about, you won’t be disappointed.

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