Influencer Marketing Manager, Brand

About the role

As the Influencer Marketing Manager, Brand at Anthropic, you will own and scale our brand-side influencer programs for Claude — activating large scale brand campaigns through influencer activations, building the ambassador relationships, gifting programs, and event activations that deepen Anthropic's cultural presence and bring our brand story for Claude to life through trusted creative voices. This role is focused on cultivating long-term creator partnerships that champion Anthropic's brand positioning and extend our reach into new audiences globally.

You'll be the architect of our ambassador community, identifying and nurturing relationships with creators, thought leaders, and cultural voices who authentically align with our mission. From concepting global brand campaigns with creator partners to coordinating influencer presence at key events, you'll own the full lifecycle of brand-side creator engagement. You'll also serve as a steward of Anthropic's brand messaging for Claude within influencer channels, ensuring every partnership and activation reinforces how we show up in the world.

This role requires someone who can think globally from day one — designing programs that translate across markets and audiences — and who thrives at the intersection of relationship building, creative strategy, and brand storytelling.

Responsibilities

• Own and evolve Anthropic's brand ambassador program end-to-end, from creator identification and onboarding through ongoing engagement and program measurement

• Develop and execute global brand campaigns in partnership with creators and ambassadors, ensuring consistency with Anthropic's brand positioning and messaging across markets

• Build and nurture a thriving ambassador community, creating meaningful touchpoints that keep creators engaged, informed, and excited to champion Anthropic's story

• Plan and coordinate influencer activations at events — including owned events, industry conferences, and cultural moments — managing creator attendance, content opportunities, and on-site experiences

• Serve as the brand messaging lead for all influencer-facing communications, ensuring creator briefs, talking points, and campaign narratives align with Anthropic and Claude's broader brand and comms strategy

• Develop scalable frameworks for vetting and onboarding new ambassador partners, evaluating for brand alignment, audience fit, creative quality, and long-term partnership potential

• Collaborate cross-functionally with Brand, Creative, Communications, Events, and Product Marketing teams to align influencer programs with broader marketing initiatives and campaign calendars

• Track and report on program health — including ambassador engagement, brand sentiment, content reach, and qualitative impact — using insights to continuously refine the program

• Stay current on creator economy trends, platform shifts, and emerging voices to keep Anthropic's brand influencer strategy ahead of the curve

You may be a good fit if you

• Have 5–7+ years of experience managing brand influencer or ambassador programs, with a track record of building long-term creator relationships that drive brand awareness and cultural relevance

• Have hands-on experience designing and executing global brand campaigns with influencer or creator partners, including adapting strategies across different markets and audiences

• Are a natural relationship builder who excels at cultivating authentic, ongoing partnerships with creators — not just transactional one-off sponsorships

• Have experience running gifting programs, ambassador communities, or similar ongoing engagement models that keep creators active and invested in a brand's story

• Have strong