About the role

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

The Role

We’re looking for a senior writer, to work on one of the world’s leading car groups – covering a range of brands on their CRM roster. You’ll work on developing standout copy for a range of CRM communications – Direct Mail, Email, SMS, MMS and digital & social.

The ideal candidate will be experienced in creating compelling content that elevates engagement, enhances customer loyalty, and drives business revenue. You will collaborate closely with marketing specialists, content strategists, and designers to create click-worthy email campaigns, persuasive marketing messages, and compelling CRM content. This role requires a keen understanding of customer behaviour and excellent copywriting skills.

What You’ll Be Doing

Drafting and editing high-quality CRM content for newsletters, emails, landing pages, and other digital platforms
Collaborating with cross-functional teams to improve content strategy and drive customer engagement
Analysing customer data to understand audience needs and preferences
Ensuring brand consistency in style, tone, and voice in all CRM communications.

What You bring

Previous experience as a Copywriter, CRM specialist, or similar role
Excellent interpreting and adopting the writing style of our brand/s
Proficiency in content management systems and CRM tools
Familiarity with creating and optimizing SEO content
Excellent written and verbal communication skills
Ability to meet deadlines while maintaining high-quality work

Key Responsibilities

Expresses copy with clarity; on brand; on message and targeted to audience
Presents ideas and copy to both the wider internal team and, occasionally, externally to clients with structure and parity
Comprehends and understands brand continuity, brand guidelines and brand positioning
Drives, defines and feeds back on quality of briefs, regular reviews, feedback channels, creative quality and collaboration
Proactively identifies opportunities for creative work to be performed for clients, with guidance from seniors and directors
Executes creative copy at the direction of the creative director

Additional Information

Furthermore, the interested candidate should be detail-oriented, have original ideas, and a strong passion for writing. A portfolio showcasing previous written work in CRM campaigns particularly in creating unique, attention-grabbing content will be beneficial during the selection process.

#LI-EMEA

#LI-EH1

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information, please visit  www.vml.com, and follow along on Instagram, LinkedIn, and X.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

Skills & Tags

go rust ai data product design marketing

Aplyr's read

VML (Wunderman Thompson) is a global marketing agency excelling in digital strategy, attracting creative and tech-savvy professionals passionate about innovative advertising solutions.
Synthesized from recent postings & public sources

What's promising

•VML offers diverse roles in digital marketing and UX design, appealing to tech-savvy creatives.
•The company invests in growth academies, fostering talent development in copywriting and art direction.
•VML's global presence provides opportunities for international collaboration and career advancement.

What to watch

•High competition for roles may limit opportunities for rapid advancement.
•The fast-paced environment may lead to work-life balance challenges.
•Limited public information about employee satisfaction and company culture.

Why VML (Wunderman Thompson)

•VML emphasizes digital innovation, setting it apart in the traditional advertising space.
•The company's growth academies highlight a commitment to nurturing emerging talent.
•VML's global reach allows for diverse, cross-cultural project experiences.

Aplyr’s read is generated by AI from public sources. Was it useful?