About the role

At Yerba Madre, we’re more than a beverage company—we’re a movement inspired to help people Come to Life. Rooted in the sacred energy of yerba mate, a magical drink like no other, our products are designed to make you feel not just awake, but truly alive. Through a regenerative, circular business model—from sip to seed to shelf—we turn fans into agents of change who give back more than they take. By honoring yerba mate culture, strengthening communities, and restoring the Atlantic Forest, we create a positive impact on both people and planet.

As a company, our core values and fundamental beliefs are guided by these four principles that shape how our company operates:

Alive with Energy: We bring vitality to everything we do

Brave the Unknown: We lead with conviction and unafraid to disrupt

Sacred Service: We lead with care and serve from the heart

Resilient Roots: We grow stronger together a help others do the same

If this resonates with you, we invite you to Come to Life with us.

Join our Talent Community and "Come to Life" with us! Even if you don’t see your desired role now, provide us with your email address and contact information, and we’ll let you know when new opportunities arise.

#LI-DNI

Yerba Madre—formerly Guayakí Yerba Mate—is the nearly 30-year pioneer of regenerative yerba mate [yer-bah ma-tay] and the category leader in ready-to-drink mate beverages across North America. The name Yerba Madre, meaning “Mother Herb,” is a tribute to Mother Earth and the ancestral wisdom of the Indigenous communities who have cultivated yerba mate for generations —a reflection of the values the brand has championed since day one.

Headquartered in Oakland and Los Angeles, California, Yerba Madre sources organic, shade-grown yerba mate in direct partnership with 255 family farmers and Indigenous communities across Argentina, Brazil, and Paraguay. Using its Market Driven Regeneration™ model, every purchase helps reforest the Atlantic Forest, support fair trade premiums, and build long-term economic resilience for grower communities.

In 2025, the brand became the world’s first yerba mate to achieve Regenerative Organic Certified™ Gold® status——setting a new global standard for ecological integrity, cultural respect, and environmental restoration.

As an original founding member of the B Corp community and a founding member of the Purpose Pledge, Yerba Madre is committed to ethical business practices across ten key pillars, including climate positivity, living wages, circularity, and inclusion. Yerba Madre is available in over 45,000 retail locations across the U.S. and Canada. To learn more, visit www.YerbaMadre.com.

Yerba Madre is an equal-opportunity employer committed to creating a diverse and inclusive workplace. All qualified applicants will be treated with respect and receive consideration for employment without regard to race, color, creed, religion, sex, gender identity, genetic information, sexual orientation, national origin, disability, uniform service, Veteran status, age, or any other protected characteristic per federal, state, or local law, including those with a criminal history, in a manner consistent with the requirements of applicable state and local laws, including the CA Fair Chance Initiative for Hiring Ordinance.

Skills & Tags

go aws ai data product design

Aplyr's read

Yerba Madre is a niche beverage company committed to sustainability and ethical sourcing, attracting professionals passionate about eco-friendly practices.
Synthesized from recent postings & public sources

What's promising

•Yerba Madre emphasizes sustainability, appealing to environmentally conscious job seekers.
•The company is expanding, as shown by recent hires like a Director of Planning and Inventory.
•Yerba Madre's focus on ethical sourcing aligns with growing consumer demand for transparency.

What to watch

•Limited public information about company size and financial stability.
•Niche market focus may limit growth opportunities compared to larger beverage companies.
•Potential candidates may find limited career advancement paths in a small, specialized company.

Why Yerba Madre

•Yerba Madre's commitment to ethical sourcing distinguishes it from competitors.
•The company’s focus on high-quality yerba mate products targets a specific consumer base.
•Yerba Madre's sustainability initiatives may attract talent dedicated to environmental causes.

Aplyr’s read is generated by AI from public sources. Was it useful?