Strategic Planner

Role Summary and Impact

In this dynamic role, the Strategic Planner will be a key contributor to the development and implementation of communication strategy for a leading international client, recognized for its strong market reputation and position. The Planner will support the strategic process, ensuring its consistent and qualitative translation into daily media planning, and effectively integrating expertise from data science, e-commerce, and content to deliver comprehensive strategic solutions. This position requires insightful thinking and the ability to contribute to strategic consistency across brand initiatives, collaborating with global teams and supporting strategic continuity.

Key Responsibilities

Strategic Insights & Development:

• Conduct in-depth market and brand analysis to develop powerful insights, informing strategic recommendations.
• Collaborate with the Data Science team to identify growth audiences through a strategic lens.
• Articulate compelling insights on target audiences, including consumer decision journey pain points, to inform communication platforms and architecture.
• Support communication strategy development for annual planning, major launches, and campaigns, addressing client business and communication problems.
• Contribute to high-level strategic projects, such as Masterbrand strategies and integrated media/e-commerce planning.
• Provide ad-hoc support for new business pitches beyond assigned client scope.
• Ensure the quality and presentation of own strategic deliverables.

Media Planning & Expertise Integration:

• Translate communication strategy into consistent and high-quality day-to-day me