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Director, Ecosystem Enablement

DigimarcDigimarc·Technology / Digital Watermarking

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Posted

35 days

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About the role

About Us:

Digimarc (NASDAQ: DMRC) is building the trust layer for the modern world. As AI accelerates how we produce, share, and interact with the world, the risks of fraud, counterfeiting, and misinformation are growing exponentially. Our innovative, highly scalable, and ultra-secure solutions make it possible for consumers, businesses, and intelligent systems to instantly verify what’s real, protect what matters, and transact with confidence. Digimarc’s solutions for loss prevention, authentication, and digital are built to counter the speed and sophistication of today’s AI-enabled threats. Trusted by the world’s central banks to deter the counterfeiting of global currency, we exist to protect truth in every interaction, spanning both the physical and digital worlds.

Learn more at Digimarc.com.

ABOUT THE ROLE…

Digimarc is seeking a Director, Ecosystem Enablement (Retail & Hardware) to enable and accelerate technical and operational deployment of our platform across retailers and hardware partners, tied to active commercial opportunities.
This role sits at the center of the ecosystem—ensuring that once demand is created, it can be activated quickly, and converted into live deployments, and scaled into revenue-generating programs. You will work closely with hardware providers (Zebra, Honeywell, Datalogic, NCR), retailers, and internal teams to unlock deployment readiness, remove barriers to adoption, and accelerate time-to-market.

This role combines technical program leadership with strong commercial alignment. Success requires the ability to operate commercially—partnering with sales to advance deals, influencing prioritization across multiple organizations, and ensuring opportunities move from concept to live deployment.

This role requires up to 25% travel.

WHAT YOU WILL DO…

Hardware & Technology Enablement

  • Build deep relationships with
    • Zebra, Honeywell, Datalogic, NCR
  • Drive:
    • Firmware readiness and upgrade timelines
    • Alignment between hardware capabilities and Digimarc requirements
    • Alignment between firmware availability and active market opportunities
    • Track which retailers are on compatible infrastructure to inform and prioritize active opportunities.

Retail Technical Engagement

  • Partner with retailer IT, POS, and store systems teams
  • Support active deals and initial launces through:
    • Technical validation
    • Integration planning
    • Internal business case development
  • Translate technical requirements into clear business value

Commercial Influence & Deal Acceleration

  • Partner closely with Market Development to advance active opportunities by removing technical and operational blockers
  • Influence retailer IT and hardware partners to prioritize Digimarc within competing initiatives
  • Help build and communicate the business case for deployment, connecting technical readiness to fraud reduction and revenue outcomes
  • Act as a force multiplier on pipeline, accelerating time-to-pilot and time-to-scale
  • Identify signals of readiness (firmware, hardware, org alignment) and translate them into actionable opportunities

Program & Project Leadership

  • Own, drive and coordinate cross-functional execution
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Aplyr's read

Digimarc leads in digital watermarking, attracting talent passionate about innovative product tracking and media identification technologies.

Synthesized from recent postings & public sources

What's promising

  • Pioneering digital watermarking technology with strong market presence.
  • Recent hires indicate growth in business development and marketing.
  • Focus on innovation in product tracking solutions.

What to watch

  • Niche market may limit broader industry opportunities.
  • Potential dependency on a limited number of major clients.
  • Technological advancements by competitors could impact market share.

Why Digimarc

  • Proprietary digital watermarking technology sets it apart.
  • Strong emphasis on media and product identification solutions.
  • Experienced leadership team driving technology innovation.

Aplyr’s read is generated by AI from public sources. Was it useful?

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About Digimarc

Digimarc is a technology company that specializes in digital watermarking and related technologies, enabling the identification and tracking of products and media.

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