Manager, Audience Strategy & Operations

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

We are seeking an experienced and detail-oriented Adobe Experience Platform expert. The ideal candidate will be responsible for building and managing audience segments in AEP for omnichannel campaign use. This person will also be responsible for overseeing an existing team of Adobe Audience builders located in Chennai. This role requires a strong understanding of AEP and FAC, including data management, segmentation, and audience activation. The candidate should have a proven track record of working with marketing technology stacks and enabling effective customer data strategies.
The ideal candidate will bring experience working across marketing groups in a matrixed organization structure to execute multi-channel customer segmentation for critical marketing and communications campaigns. These segments span across channels including digital, app, email, direct mail, SMS, OTM and others. This ideal candidate works across lines of business to architect centralized audiences for campaigns that touch millions of consumers. This role requires excellent communication skills, attention to detail, and being comfortable diving into projects. The ideal candidate will thrive in a fast-paced environment and is comfortable pivoting as needed to successfully execute with precision and timeliness.

Job Description

Core Responsibilities

• Build cross channel customer segmentation using Adobe Experience Platform across channels such as digital, app, email, direct mail, SMS and other channels working within the tool to create customer and prospect journeys that will be engaged at multiple touchpoints 
• Work across multiple teams at Chennai and Comcast HQ to vet and finalize requirements, build segments, monitor results, and continuously optimize efforts 
• Serve as a partner and resource for Campaign Operations build functions, and data accuracy across Chennai and Comcast HQ and field counterparts 
• Works collaboratively with MarTech partners on technical requirements to support new needs and enhancements 
• Develops standardized targeting as needed to support the business needs and drive results 
• Leverages knowledge of segmentation, testing, predictive analytics, and business intelligence to make suggestions and optimize results 
• Parter with Campaign Ops director and MarTech product team to influence Audience product roadmap, ensuring products are evolving to meet the needs of the business
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Other skills:  

• Must have 4+ years’ experience in a campaign management role that includes audience segmentation - ideally in a large B2C consumer company  
• Must have strong data skills including knowledge of relational databases, data lineage, QA, and validation processes.
• Fluency with Adobe tools required, including experience building audiences directly in Adobe Experience Platform and Federated Audience Composition
• Experience with campaign and segment management within on-site and off-site digital or media segmentation is also an added benefit. 
• Understanding of campaign performance drivers across multiple segments 
• Demonstrated track record of building and optimizing cross-channel customer and prospect audiences and/or journeys 
• Superior organizational skills with ability to manage detailed work 
• Creative problem solver, shows perseverance when presented with barriers 
• Must be approachable and a strong team player 
• Self-starter, works well under pressure and tight deadlines 
• Strong written and communication skills are a must 
• Proven ability to communicate and build cross functional relationships 

#EBICareers

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Skills

Adobe Experience Manager (AEM), Process Changes, Test Planning

We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life.

Please visit the benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relevant Work Experience

5-7 Years

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.