About the role
ABOUT BASETEN
Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $300M Series E, backed by investors including BOND, IVP, Spark Capital, Greylock, and Conviction. Join us and help build the platform engineers turn to to ship AI products.
ABOUT
We’re looking for a Performance Marketing Manager who can own and scale Baseten’s paid acquisition engine. This role is about building a high-signal, scalable growth machine that converts ML engineers and AI builders into users, pipeline, and revenue.
RESPONSIBILITIES
Own paid acquisition strategy end-to-end, with rigorous funnel analytics (CAC, conversion, pipeline attribution) and clear performance dashboards.
Design and execute structured experimentation across channels, creative, audiences, and landing pages (hypothesis → test → scale).
Scale high-performing campaigns and audiences to grow qualified pipeline while reducing blended CAC.
Build performance marketing into a predictable, data-driven growth engine aligned to priority ICP segments.
REQUIREMENT
Managed and deployed an $XXM paid ads budget
Has deep experience running paid acquisition across Google, LinkedIn, X, Reddit, and emerging technical channels
Understands how to market to a technical audience (ML engineers, infra leaders, AI founders)
Thinks in funnels, cohorts, CAC/LTV, and pipeline contribution
Is highly analytical and comfortable operating in ambiguity
Has worked in B2B SaaS or developer tooling
Has an existential interest in AI and understands the current model/infrastructure landscape
Can translate complex infrastructure into compelling, conversion-focused messaging
Moves fast, tests constantly, and optimizes relentlessly
BENEFITS
Competitive compensation, including meaningful equity.
100% coverage of medical, dental, and vision insurance for employee and dependents
Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)
Paid parental leave
Fertility and family-building stipend through Carrot
Company-facilitated 401(k)
Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.
Apply now to embark on a rewarding journey in shaping the future of AI! If you are a motivated individual with a passion for machine learning and a desire to be part of a collaborative and forward-thinking team, we would love to hear from you.
At Baseten, we are committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance, where applicable).
Aplyr's read
Baseten simplifies machine learning deployment for engineers and data scientists, attracting talent focused on model performance and innovative tech solutions.
What's promising
- •Baseten offers a streamlined platform for deploying machine learning models, enhancing efficiency for data scientists.
- •The company hires specialized roles, indicating a focus on expertise in AI and machine learning.
- •Baseten's recent hiring in strategic finance and GTM roles suggests robust business growth and expansion.
What to watch
- •Limited public information about Baseten's financial stability and long-term viability.
- •The niche focus on machine learning may limit opportunities for broader tech roles.
- •Potential candidates may face competition due to the specialized nature of the roles.
Why Baseten
- •Baseten's platform specifically targets ease of model deployment, setting it apart from general tech firms.
- •The company's emphasis on post-training roles highlights a commitment to continuous model improvement.
- •Baseten's diverse engineering roles suggest a comprehensive approach to machine learning infrastructure.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Baseten
Baseten is a platform that enables data scientists and machine learning engineers to deploy and manage machine learning models easily and efficiently.
