Senior Vice President, Federal Sales

WHO WE ARE  

 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI.

Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.  To learn more, go to www.zetaglobal.com.

 

THE ROLE

Zeta Global is expanding into the U.S. Federal, State, and Local Government markets with the full power of the Zeta Marketing Platform (ZMP) and Athena AI agent suite. As the Head of Federal, State, and Local Sales, you will lead this strategic growth initiative, driving new accounts in the first 18–24 months, landing multiple high-impact BPAs on our forthcoming GSA Schedule, and rapidly scaling a dedicated public-sector sales organization. 

Responsibilities:

You will leverage your acumen and experience to drive new pipeline, through both inbound leads and team prospecting – the launching point for the most exciting opportunities at ZETA.

• Identify, build new relationships across all verticals
• Drive $M+ in federal + state + local bookings (FY26–FY27), owning pipeline from lead gen to close
• Lead the pursuit of 3–5 high-value Blanket Purchase Agreements (BPAs) under our soon-to-be-awarded GSA Schedule (target vehicles: Army Recruiting, CMS Digital Outreach, VA Digital Media, multi-agency citizen engagement BPAs, etc.)
• Build and execute pipeline across repeatable horizontal use cases:
• Military & federal civilian recruiting (all six armed services + OPM, Peace Corps, USAID)
• Public health & benefits outreach (CMS/HealthCare.gov, Medicaid state agencies, VA, SSA)
• Citizen engagement, tourism, and economic development (National Park Service, state tourism boards, USDA, SBA)
• Design a public-sector sales playbook and hire/mentor an expanded team (1–3 AEs/BDRs) 
• Align with executives to activate on thoughtful, bespoke growth strategies for prospect accounts
• Collaborate with the supporting internal ecosystem t